Brand Tone

Minimalist, Modern, and Aspirational

Brand Values

• •Aesthetic Curation
• •Simplicity
• •Self-Expression

Best Practices

• •Prioritize "You" Over "We": Frame your copy around the customer's experience and benefit. Instead of "We sell high-quality posters," use "You can elevate your space with high-quality art."
• •Use Evocative, Simple Language: Choose words that reflect the aesthetic. Terms like "curate," "inspire," "serenity," "bold," "minimal," and "sanctuary" will reinforce the brand's modern and mindful identity.
• •Tell a Story with Every Piece: Even a short description can have a narrative. Who is this art for? What mood does it create? Give each print a personality beyond its title.
• •Develop a Brand Story and Use It: The first priority should be to replace the placeholder text on the "About Us" page. A compelling brand story creates an emotional connection and builds trust, providing a foundation for all future marketing copy.
• •Be Consistent Across All Channels (Future-Focused): Once social media profiles are created, ensure the tone, vocabulary, and visual identity established on the website are mirrored perfectly. This consistency is key to building a recognizable and trustworthy brand.

Social Perception

Neutral to Nonexistent

Copy Examples

• •Your walls are a canvas. Your home is a gallery. Discover art that tells your story. Explore ZenZebar.
• •Bring the outside in. Our botanical prints offer a touch of serene nature, a whisper of calm for any room. Style your sanctuary. #ZenZebar #WallArt #HomeDecor #BotanicalPrint
• •More than just a poster, 'Chroma Flow #3' is a conversation starter. Bold colors meet fluid forms to create a piece that is both energetic and balanced. Printed on high-quality, matte art paper, it’s designed to make a statement, simply. Curate your space with intention.
• •Tired of bare walls? Elevate your home with modern art prints from ZenZebar.com. From calming abstracts to bold architectural designs, find the perfect piece to match your vibe. Shop the collection now and get 15% off your first order.
• •At ZenZebar, we believe art is more than decoration—it's a feeling. It’s the final touch that makes a house feel like a home. We started this journey to make curated, contemporary art accessible to everyone. Each piece in our collection is chosen to inspire creativity, calm, and personal expression. We're here to help you create a space that is uniquely you.