Brand Tone

Friendly, passionate, nurturing, accessible, enthusiastic, personal, down-to-earth, educational, engaging, playful self-awareness, approachable, and helpful.

Brand Values

• •Joy and Passion
• •Quality and Care
• •Customer-Centricity
• •Community and Connection
• •Environmental Responsibility

Best Practices

• •Always let the genuine love for plants shine through in your copy. Use enthusiastic and joyful language.
• •Foster a sense of community and personal connection by using inclusive pronouns. Frame the brand as a fellow enthusiast sharing with another.
• •Weave the brand's origin story and the therapeutic benefits of plants into your messaging whenever appropriate. It's a powerful and authentic narrative.
• •Sell the experience—the joy, the calm, the happiness of receiving and caring for a plant. "Unbox happiness" is a stronger message than "buy a succulent."
• •Offer tips, answer questions, and provide reassurance. Your copy should empower customers and make them feel confident in their ability to care for their new plants. The "HappyZense Guarantee" should be a recurring theme.

Social Perception

Overwhelmingly positive; customers perceive the brand as high quality, trustworthy, reliable, offering excellent customer service, and a personal, family-owned business with a strong commitment to plant health and customer satisfaction.

Copy Examples

• •Feeling the mid-week slump? There's nothing a little plant therapy can't fix. ✨ Meet our stunning Echeverias, guaranteed to bring a pop of color and a wave of calm to your space. We hand-pick every single one because we're obsessed with sending you a little piece of happiness. Ready to grow your joy? Tap the link in our bio! #Zensability #PlantJoy #EcheveriaLove
• •From our home to yours! 🌱 What started as a simple hobby has blossomed into a passion for sharing the joy of succulents. Each plant is packed with love and the hope that it brings as much peace to your life as it does to ours. Find your moment of zen. Shop our family-grown collection. #SpreadJoy #SucculentLove #Zensability
• •Welcome, Plant Lover! You're not just buying a succulent; you're unboxing happiness. With our HappyZense Guarantee, your perfect plant pal is just a click away. Let's grow together! #HappyZense #Zensability
• •That feeling when your Zensability box arrives! 😍 We believe every delivery should feel like your birthday. That's why we pack every plant with so much care... and a little surprise! 😉 What will you grow next? #PlantMail #UnboxingHappiness #SurpriseInside
• •Say hello to the Hoya 'Hindu Rope'! With its unique, trailing vines, this isn't just a plant—it's a living piece of art. Perfect for beginners, it’s an easy-care friend that asks only for a little light and love. We’ve nurtured this one from the start and can’t wait for it to bring a touch of zen to your home. Backed by our HappyZense Guarantee, of course! #HoyaLove #EasyCarePlants #Zensability