Brand Tone

Empathetic & Caring, Reassuring & Trustworthy, Solution-Oriented & Helpful, Gentle & Calm

Brand Values

• •Pet Well-being
• •Empathy & Understanding
• •Quality & Safety
• •Problem Solving
• •Family-Oriented

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality, tone attributes, a 'we are/we are not' list, and specific vocabulary to use or avoid. Share this with anyone creating content.
• •Prioritize 'Pet Parent' Language: Address your audience as loving 'pet parents' or 'pet families.' Use language that reflects the deep bond they share with their animals.
• •Focus on Benefits, Rooted in Empathy: Explain how features solve a problem or improve the pet's (and therefore the owner's) life. Start from a place of understanding their struggles.
• •Maintain a Calm and Gentle Lexicon: Use words associated with peace, comfort, and well-being. Avoid overly technical jargon or fear-mongering language.
• •Storytelling with Real Experiences (where possible): Continue to leverage the founding story and encourage user-generated content or testimonials that speak to the calming effects of the products.

Social Perception

The core theme across most 'ZenPaw' branded products (calming beds, CBD, chews, diffusers) seems to be relief and well-being for pets. Customers purchasing products like calming diffusers or chews under the 'ZenPaws' name have reported positive results in terms of calming pets. The name itself is perceived positively, associated with tranquility and peace.

Copy Examples

• •Headline for Calming Bed: Give Your Best Friend the Gift of Calm. Discover the ZenPaw bed that soothes anxiety and cradles them in comfort.
• •Social Media Post (Image of a peaceful pet on the bed): Tired of seeing your furry companion stressed? We get it. Our ZenPaw Calming Bed is more than just a bed; it's a safe haven designed to ease anxiety and promote deep, restful sleep. Learn how we can help bring peace to your pet (and your home!). #ZenPawPets #CalmPets #HappyHome
• •Email Subject Line: Worried About Your Pet's Anxiety? We've Been There Too.
• •Product Description Snippet (Lick Mat): Turn treat time into zen time! Our ZenMat isn't just a toy – it's a simple way to reduce stress, combat boredom, and promote healthier digestion. A calmer, happier pet is just a lick away.
• •Blog Post Intro: Does your heart ache when you see your dog panting during a thunderstorm or hiding when guests arrive? You're not alone. Pet anxiety is a real struggle, but the good news is, there are gentle and effective ways to help them find their zen.