Brand Tone

Sophisticated & Elegant, Professional & Knowledgeable, Approachable & Collaborative, Proudly Australian & Conscious

Brand Values

• •Quality Craftsmanship
• •Customization & Bespoke Design
• •Australian Made
• •Sustainability & Ethical Sourcing
• •Timeless Design
• •Customer Focus & Collaboration
• •Innovation

Best Practices

• •Always Emphasize Quality and Craftsmanship: Use words like "handcrafted," "meticulously designed," "premium materials," and "built to last" to reinforce the high standards of the brand.
• •Highlight Customization and Collaboration: Regularly use phrases such as "bespoke," "tailored to you," "your vision, our expertise," and "collaborate with our designers" to emphasize the personalized service.
• •Maintain a Sophisticated yet Approachable Voice: Balance elegant language with clear, concise information. Avoid overly casual slang but ensure the tone feels welcoming and invites engagement.
• •Consistently Reference Australian Made and Sustainability: Weave in terms like "proudly Australian made," "locally sourced," "sustainable practices," and "ethical materials" to reinforce these core values across all communications.
• •Use Storytelling to Connect: Share the stories behind the designs, the inspiration of the founder, or the journey of a custom piece to create a deeper connection with the audience, as seen in interviews and features.

Social Perception

High-End & Luxurious, Trusted & Reputable, Design-Led & Stylish, Ethical & Responsible, Growing & Successful

Copy Examples

• •Instagram Post (Showcasing a custom bed): Dreaming in bespoke. ✨ Our Krystal Upholstered Bed, imagined by you, handcrafted by us, right here in Melbourne. From the perfect curve of the headboard to the sustainably sourced timber frame, every detail is considered to bring your unique vision to life. What will your ZENN DESIGN piece say about you? #ZennDesign #AustralianMadeFurniture #CustomLuxury #BedroomSanctuary #Handcrafted
• •Facebook Ad (Targeting homeowners interested in renovation): Elevate your space with timeless Australian design. At ZENN DESIGN, we collaborate with you to create custom upholstered furniture that perfectly reflects your style and enhances your home. Visit our Melbourne showroom or book an in-home consultation to explore our sustainable fabric collections and experience true craftsmanship. Your vision, our expertise. Learn more: [Link to website] #ZennDesignAustralia #CustomFurniture #InteriorDesignMelbourne #SustainableLiving #LuxuryInteriors
• •Website Banner (Homepage): ZENN DESIGN: Where your vision meets our craftsmanship. Bespoke, Australian-made furniture, tailored for a life well-lived. Explore our collections or begin your custom journey today.
• •Email Newsletter Snippet (Announcing a new collection): Introducing the Elba Collection – a harmonious blend of subtle structure and refined materiality. Designed and handcrafted in our Melbourne workshop, Elba embodies conscious design for the modern Australian home. Discover dining chairs, stools, and bar stools, fully customizable to your aesthetic. Explore Elba now. [Link to Collection]
• •LinkedIn Post (Highlighting a collaboration): Collaboration is at the heart of ZENN DESIGN. We were thrilled to partner with [Designer/Firm Name] on the [Project Name] project, bringing their stunning vision for custom [Product Type, e.g., seating] to life. Our Melbourne artisans meticulously crafted each piece, underscoring our shared commitment to quality and innovative Australian design. See the results: [Link to project images/feature] #ZennDesign #AustralianDesign #CustomUpholstery #InteriorDesignCollaboration #MadeInMelbourne