Brand Tone

Customer-centric, Service-Oriented, Value-driven, Accessible, Passionate, Enthusiastic, Trustworthy, Secure, Globally Inspired, and Trendy.

Brand Values

• •Customer Satisfaction
• •Affordability/Value for Money
• •Convenience
• •Quality (Curated Selection)
• •Trust and Security

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., passionate, helpful, value-focused), personality traits (e.g., a friendly expert, an enthusiastic curator), core vocabulary, and things to avoid (e.g., overly technical jargon, indifferent language). Share this guide with everyone who creates content.
• •Prioritize "You" over "We": Focus copy on the customer's needs, benefits, and experience. For instance, instead of "We offer the best products," try "You'll find the best products to enhance your life." This naturally aligns with a customer-centric tone.
• •Infuse Passion and Enthusiasm (Authentically): Reflect the brand's stated passion ("Nós somos apaixonados pelo o que fazemos!") in the copy. Use positive language and convey excitement about the products and the value offered, but ensure it feels genuine and not forced.
• •Emphasize Value and Accessibility Consistently: Reiterate the commitment to good prices and convenience across different touchpoints – from product descriptions to promotional materials – reinforcing this core brand value.
• •Maintain Clarity and Trustworthiness in All Communications: Ensure that information regarding products, shipping (clarifying the Colombia/Brazil aspect), and security is clear, accurate, and easy to understand. This builds on the trustworthy aspect of the brand tone. Using straightforward language for policies and customer interactions is key.

Social Perception

The brand is projecting an image of a customer-focused, value-oriented online retailer.

Copy Examples

• •Homepage Banner: "Unlock Global Trends, Right at Your Doorstep! ✨ ZenLeon: Your favorite finds, at prices you'll love. Shop now for a world of convenience!" (Emphasizes trends, convenience, value)
• •Product Category Introduction (e.g., Electronics): "Power Up Your Life! 🔌 Discover the latest in tech, from everyday essentials to sophisticated gadgets. ZenLeon brings you innovation at unbeatable prices, backed by service you can trust." (Highlights newness, value, trust)
• •About Us Snippet for Social Media: "We're ZenLeon, and we're passionate about bringing you the best! 💖 Our mission? To connect you with amazing products from around the globe, all at prices that make you smile, delivered with care right to your home." (Friendly, passion-driven, customer benefit)
• •Email Subject Line for a Sale: "🎉 Your Next Great Find Awaits! ZenLeon Deals Inside – Don't Miss Out on Top Trends!" (Creates excitement, urgency, focuses on trends and deals)
• •Customer Service Value Proposition: "Shop with Confidence at ZenLeon! 😊 From secure checkout to real-time support, we're here to make your experience seamless. Because your satisfaction is our top priority!" (Reassuring, focuses on support and satisfaction)