Brand Tone

Reassuring, health-conscious, scientific, calm, and informative, aiming to educate and build trust through emphasis on natural, drug-free solutions with a personal, caring undertone.

Brand Values

• •Health and Wellness
• •Natural Solutions
• •Safety and Quality
• •Efficacy
• •Transparency

Best Practices

• •Prioritize Education: Always explain the "why" behind the ingredients and the product, educating the audience on the benefits of a natural approach to sleep.
• •Maintain a Reassuring Voice: Use calming and positive language, avoiding aggressive sales tactics and focusing on building a relationship based on trust and empathy.
• •Leverage the Founder's Story: Continue to weave the personal story of the brand's creation into marketing materials to maintain authenticity and connect with consumers on a human level.
• •Emphasize Safety and Quality: Consistently mention the high standards of manufacturing and the natural, drug-free nature of the product to address potential customer concerns.
• •Be Consistent Across All Future Channels: As the brand expands to social media or other platforms, ensure the reassuring and health-conscious tone is maintained to create a cohesive and trustworthy brand identity.

Social Perception

Mainly controlled by its website narrative, Zenic is perceived as a niche, emerging company with a strong belief in its product. The limited external online presence means there is no broad public perception, which can be viewed as a clean slate or a potential risk due to the lack of social proof. The founder's authentic story adds a layer of credibility that may resonate with consumers seeking genuine solutions.

Copy Examples

• •Tired of restless nights? Discover a calmer, more natural way to fall asleep. Zenic Sleep is your drug-free solution for waking up refreshed.
• •We believe a good night's sleep shouldn't come with a list of side effects. That's why we created Zenic Sleep, a gentle, non-habit-forming beverage made with natural ingredients like L-Theanine and a hint of melatonin to help you relax and drift off naturally.
• •Zenic Sleep is a thoughtfully crafted, carbonated sleep-aid designed to help you unwind and achieve quality rest. Our unique blend of electrolytes, vitamins, and natural extracts supports your body's natural sleep cycle without the grogginess of traditional sleeping pills. Enjoy the light strawberry flavor and wake up ready to embrace your day.
• •Your journey to better sleep starts here. ✨ Zenic Sleep is more than just a drink; it's a commitment to your well-being. Made with natural, scientifically-backed ingredients, it’s the perfect addition to your evening routine. #ZenicSleep #NaturalSleep #Wellness
• •Reclaim Your Nights. Experience the gentle power of Zenic Sleep and make restful sleep your new reality.