Brand Tone

Supportive and Encouraging, Informative and Educational, Results-Oriented, Accessible and Convenient, Holistic and Mindful (partially)

Brand Values

• •Health and Wellbeing
• •Personalization and Support
• •Quality and Freshness
• •Education and Empowerment
• •Freedom from Restrictive Dieting

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (e.g., supportive, empowering, informative), personality traits (e.g., caring, expert, encouraging), and key messaging points. Share this with anyone creating content.
• •Focus on "You" (the Customer): Address the customer directly. Use empathetic language that acknowledges their challenges and aspirations. Frame benefits in terms of how they will improve the customer's life.
• •Highlight Solutions and Positive Outcomes: While acknowledging pain points is important, the primary focus should be on how Zendiet provides effective and sustainable solutions leading to positive transformations (e.g., more energy, better health, freedom from restrictive dieting).
• •Be Authentic and Transparent: Share real stories and testimonials (with permission). If discussing the science or methodology, do so in an accessible way, like Dr. Girardi's explanation of her background and method. Clearly state what the programs entail.
• •Maintain Consistency Across All Channels: Ensure the tone and messaging are consistent on the website, in any email communications, and if social media is developed in the future. This builds trust and reinforces brand identity.

Social Perception

Customers perceive Zendiet positively. They appreciate the results achieved (weight loss, increased energy, better relationship with food). The support from coaches and the convenience of the programs are frequently mentioned. Products like low-carb biscuits and the variety of meals are highlighted as enjoyable. The "Metodo Zendiet" by Dr. Sara Girardi is presented as a credible and personalized approach. There is a general sense that Zendiet offers a practical and effective solution for those struggling with traditional diets.

Copy Examples

• •Tired of diets that don't last? Discover the Zendiet way to a healthier you – personalized, supportive, and designed for real life.
• •Imagine feeling energized, confident, and free from food obsession. With Zendiet, it's not just a diet, it's a new beginning. Start your journey today.
• •Stop counting calories and start enjoying food again! Our expert-designed programs teach you sustainable habits for lasting wellbeing. Learn more about the Zendiet method.
• •Real people, real results. Hear from our community who have transformed their lives with Zendiet. [Link to Testimonials]
• •Ready to find your balance? Zendiet offers more than just weight loss; we offer a path to a healthier, happier you, with delicious food and expert guidance every step of the way.