Brand Tone

Enthusiastic & Passionate, Customer-Centric & Friendly, Expert & Knowledgeable, Aspirational & Lifestyle-Oriented, Modern & Innovative

Brand Values

• •Customization & Individuality
• •Quality & Craftsmanship
• •Customer Satisfaction
• •Passion for Golf Carts
• •Reliability & Service

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., enthusiastic, expert, friendly), provide examples of "do's and don'ts," and list preferred terminology or phrases. Share this with anyone creating content.
• •Understand Your Audience: Tailor the enthusiasm and technical details to who you're speaking to. A TikTok audience might respond to shorter, punchier, trend-based content, while a website visitor might appreciate more detailed explanations. The core tone should remain, but the delivery can adapt.
• •Be Authentic: Let the genuine passion for custom golf carts shine through. Avoid overly corporate or generic language. Customers connect with brands that feel real and enthusiastic about their products/services.
• •Prioritize Clarity and Helpfulness: While being enthusiastic, ensure your copy clearly communicates the benefits, features, and how customers can engage with your services. Answer potential questions proactively.
• •Review and Refine Regularly: Periodically review your website copy, social media posts, and marketing materials to ensure they consistently reflect the desired brand tone. Get feedback and make adjustments as needed.

Social Perception

Positive, Specialized, Responsive, Associated with Fun and Recreation

Copy Examples

• •Headline: Stop Dreaming, Start Driving. Your Perfect Custom Golf Cart Awaits at Lakeside Buggies! Body: Why settle for standard when you can have spectacular? At Lakeside Buggies, we turn your golf cart dreams into reality. From rugged off-road adventurers to sleek street cruisers, our expert team crafts one-of-a-kind buggies built just for you. Let's design your ride! Tone: Enthusiastic, Aspirational, Customer-Centric
• •Social Media Post: 🔥 Check out this fresh build rolling out of the Lakeside Buggies workshop! 🔥 Custom seats, killer sound system, and a color that screams 'look at me!' What would YOUR dream buggy include? Drop a comment below! #LakesideBuggies #CustomGolfCart #GolfCartLife #Madjax Tone: Enthusiastic, Engaging, Modern
• •Service Announcement: Don't let the off-season sideline your fun! Lakeside Buggies offers expert winterization and secure storage to keep your custom cart in peak condition. Ride worry-free next season. Book your spot today! Tone: Expert, Helpful, Reassuring
• •Website About Us Snippet: More than just golf carts, we build experiences. Lakeside Buggies was born from a passion for unique rides and the freedom they offer. As authorized Madjax dealers, we combine top-tier parts with creative craftsmanship to bring your vision to life. Your adventure starts here. Tone: Passionate, Quality-Focused, Aspirational
• •Promotional Offer: Ready to upgrade your ride? For a limited time, get a FREE accessory package with any new custom golf cart build at Lakeside Buggies! Imagine the possibilities. Visit our showroom or call us to learn more! Tone: Exciting, Value-Oriented, Direct Call to Action