Brand Tone

aspirational and elegant, yet accessible and friendly

Brand Values

• •Quality and Durability
• •Accessible Luxury
• •Timeless & Modern Design
• •Customer Centricity
• •Elegance

Best Practices

• •Lead with Elegance: Always start with language that evokes a sense of sophistication and timelessness. Use words like "elegant," "brilliance," "timeless," and "refined."
• •Emphasize Quality and Durability: Consistently mention the high-quality materials (18K gold, stainless steel) and the promise of longevity. This builds trust and justifies the purchase.
• •Maintain an Approachable Tone on Social Media: While the core message is elegant, the delivery on social platforms should be warm and engaging. Use emojis, ask questions, and encourage user-generated content to build a community.
• •Focus on the "Why," Not Just the "What": Instead of just describing the product, describe the feeling it evokes. Copy should focus on how the jewelry makes the wearer feel: confident, brilliant, and stylish.
• •Keep it Cohesive Across All Channels: Ensure that the core message of "accessible luxury" and "timeless elegance" is present everywhere, from the website's "About Us" page to the shortest TikTok caption. This creates a strong, recognizable brand identity.

Social Perception

Positive. Customers find the jewelry beautiful, high-quality, and sparkling. The brand is perceived as reliable for stylish, good-quality jewelry, with a praised shopping experience including quick delivery and good service.

Copy Examples

• •Your daily dose of sparkle. ✨ Our Elise necklace is made to accompany you on all of life's little adventures. #ZenaJewellery #EverydayElegance
• •Find the perfect finishing touch. From minimalist bands to statement pieces, our rings are crafted with 18K gold for a brilliance that lasts. Shop now and enjoy free shipping over €50. #TimelessStyle #ZenaRings
• •Pool days? No problem. Our jewelry is made to keep up with you. Shine on, rain or shine. 💦 #WaterproofJewelry #ZenaStyle #SummerVibes
• •You deserve to feel brilliant. Discover our new arrivals, designed with timeless elegance and modern style in mind. As a thank you for being part of our family, use code ZENA10 for 10% off your next treasure. [Shop Now] #AccessibleLuxury
• •Crafted for Your Story. Discover jewelry that reflects your essence. Timeless designs, exceptional quality. #BrillianceForAll