Brand Tone

Calm, informative, and subtly aspirational, emphasizing the connection between paddleboarding, mindfulness, and the 'Zen' lifestyle.

Brand Values

• •Tranquility
• •Mindfulness
• •Adventure
• •Connection with Nature
• •Balance

Best Practices

• •Maintain a consistent tone across all platforms, focusing on clarity and tranquility.
• •Incorporate keywords related to paddleboarding and mindfulness naturally within the text.
• •Highlight the unique aspects of 'Zen A Bord' paddleboards compared to competitors.
• •Encourage customer reviews and testimonials on the official website and social media channels.
• •Showcase the connection between paddleboarding and the principles of Zen philosophy.

Social Perception

A brand that promotes a lifestyle of tranquility, adventure, and connection with nature through paddleboarding, associating the activity with the principles of Zen philosophy and mindfulness. Perceived as high quality, customer focused and environmentally conscious.

Copy Examples

• •"Find your balance with Zen A Bord. Experience the tranquility of gliding on the water, connecting with nature and yourself."
• •"Crafted for serenity, designed for adventure. Zen A Bord paddleboards offer a seamless blend of performance and peace."
• •"More than just a board, it's a journey to inner peace. Explore our range of Zen A Bord paddleboards and begin your mindful adventure today."
• •"Reconnect with nature, rediscover yourself. Zen A Bord: Your path to mindful exploration on the water."
• •"Experience the Zen of paddling. Our boards are designed to bring tranquility and adventure to your water journey."