Brand Tone

empowering, friendly, and generous

Brand Values

• •Accessibility and Education
• •Creativity Enablement
• •Quality and Practicality
• •Community Building

Best Practices

• •Lead with Generosity: Always aim to provide value before asking for anything. Start posts with a free tip, a helpful insight, or a free resource. This builds on the core value of generosity and fosters loyalty.
• •Use Empowering Language: Frame your copy around what the user can achieve. Use phrases like "You can create," "Unlock your potential," and "Learn how to." This reinforces the brand's educational and empowering tone.
• •Maintain a Friendly, Conversational Voice: Write as if you are talking to a creative friend. Use emojis to add warmth and personality. Ask questions to encourage engagement and make the audience feel like part of a conversation.
• •Focus on the "How" and "Why": Explain the practical benefit of every product or tutorial. Instead of just saying "New Brush Set," say "A brush set designed to help you paint smoother skin tones." This connects the product directly to a user's creative goals.
• •Showcase the Community: Regularly feature and celebrate the work of your audience. This not only provides social proof but also strengthens the community value, making followers feel seen and appreciated, which in turn enhances brand loyalty.

Social Perception

Trusted Educator; High-Quality Resource Provider; Inspirational Artist

Copy Examples

• •Feeling stuck in a creative rut? ✨ Unlock your potential with our new ‘Storyteller’s Brush Set’ for Procreate. I’ve carefully crafted each brush to help you bring your characters and worlds to life with rich textures and expressive lines. Let’s create something magical together! Link in bio to grab the set. #ProcreateBrushes #DigitalArt
• •Ever wondered how to paint realistic, glowing light? 💡 In this week’s tutorial, I’m breaking it down step-by-step! We’ll go from a simple sketch to a beautifully illuminated scene. It’s easier than you think, and I’ll be with you every step of the way. Grab your iPad, and let’s get started! #ProcreateTutorial #DigitalPainting
• •I was so inspired by the colors of a sunset walk that I had to turn them into a Procreate palette! 🎨 I want to share it with you, for free! I hope it inspires you to create something beautiful. Download link is in my stories. Tag me in your creations so I can see what you make! #ColorPalette #ArtInspiration
• •Absolutely blown away by what you all are creating with the tutorials! Look at this stunning piece by [Username] using the techniques from our latest video. It’s so rewarding to see your creativity flourish. Keep sharing your work—you are all amazing! ✨ #ArtCommunity #ZemArtDesign
• •Watch me turn a 1-minute sketch into a finished character! ✍️➡️🎨 The key is a good base and some fun texture brushes. What should I draw next? Let me know in the comments! #ArtProcess #Procreate #TikTokArt