Tono de Marca

Friendly, Accessible, and Trendy

Valores de Marca

• •Variety and Selection
• •Authenticity
• •Customer Convenience
• •Style and Comfort
• •Value

Mejores Prácticas

• •Always Be Casual and Inviting: Use informal language, contractions, and a friendly tone. Phrases like "Vem pra cá" (Come on over) or "A gente ama" (We love) create a personal connection.
• •Lead with Variety and Major Brands: Continuously reinforce the "warehouse" concept by mentioning the variety of brands (Havaianas, Melissa, etc.) and styles you offer in your copy. This is your core differentiator.
• •Incorporate Emojis Strategically: Use emojis (like ☀️, ✨, 🎉, 🚚) to add visual appeal and convey emotion, aligning with the vibrant and friendly tone of your social media presence.
• •Highlight Trust and Authenticity: Regularly include phrases like "100% Original" or "Authenticity Guaranteed" in product descriptions and ads to build and maintain customer trust.
• •Focus on the Benefit Triad: Style, Comfort, and Value: Ensure most copy touches upon at least two of these three key benefits. Connect trendy styles with everyday comfort and reinforce the message with a callout to a promotion or free shipping.

Percepción Social

Positive and reliable; seen as a major, trustworthy online retailer and a great source for authentic, popular brands at competitive prices. Perceived as successful and influential in the online retail space in Brazil.

Ejemplos de Copy

• •Ready for the weekend! ☀️ Whether you're hitting the beach or relaxing at home, do it in style and comfort. Our new collection from Havaianas has arrived! Tap the link in our bio to shop the colors of summer. #VemPraArmazem #Havaianas #Conforto
• •Your Style, Your Comfort, All in One Place. Discover thousands of original sandals and slippers with free shipping over R$199!
• •🎉 50% OFF! Your Favorite Brands Are on Sale! 🎉
• •Tired of searching for the perfect sandal? At Armazém dos Chinelos, we bring together the best brands like Vizzano, Farm, and Santa Lolla just for you! Find authentic style and unbeatable comfort. Shop now and get them delivered to your door! 🚚
• •Meet your new best friend for every occasion. The new Rider slide combines a modern, urban design with the incredible comfort you already love. Made with 100% original materials, it’s the perfect choice for living your day to the fullest. Guaranteed authenticity and style, only at Armazém dos Chinelos.