Brand Tone

Elegant, Luxurious, Empowering, Confident, Personal, Caring, Sophisticated, Modern

Brand Values

• •Empowerment
• •Quality & Craftsmanship
• •Inclusivity & Body Positivity
• •Customer Experience & Service
• •Community Support
• •Self-Expression & Femininity

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Zema's tone (Elegant, Empowering, Personal, Sophisticated, Modern) with examples of "do's and don'ts" for word choice, sentence structure, and imagery descriptions.
• •Focus on "Her": Always write with the customer in mind. Use "you" and "your" to make the copy feel personal and directly address her desires for confidence, beauty, and self-expression.
• •Use Evocative & Sensory Language: Employ words that appeal to the senses and emotions, such as "sumptuous silk," "delicate lace," "whisper of confidence," "embrace your radiance." This aligns with the luxurious and empowering aspects of the brand.
• •Maintain an Uplifting & Positive Narrative: Frame all messaging around empowerment, self-love, and the positive feelings associated with wearing beautiful, well-fitting lingerie. Avoid language that could be perceived as critical or pressuring.
• •Ensure Consistency Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook post, or an email newsletter, the tone should remain consistent. Regularly review content across platforms to ensure alignment with the established brand voice.

Social Perception

Positive, High-End/Luxury, Trustworthy & Professional, Supportive of Women

Copy Examples

• •Headline: Discover Your Radiance. Unveil a New Layer of Confidence. Body: At Zema Lingerie, we believe that true elegance begins from within. Explore our curated collection of luxurious lingerie, designed not just to adorn, but to empower. Find pieces that whisper your strength and celebrate your unique beauty. Visit us in Aspen or online at zemalingerie.com. #ZemaLuxury #InnerGoddess
• •Headline: The Art of Feeling Beautiful. Expertly Fitted, Exquisitely You. Body: Your perfect fit is a masterpiece waiting to be discovered. Our experienced stylists at Zema Lingerie offer personalized bra fittings and guidance to help you find lingerie that feels as incredible as it looks. Because when you're comfortable and confident, your beauty shines. Book your private appointment or explore our collections online. #ZemaExperience #AspenLingerie #ConfidentYou
• •Headline: More Than Lingerie. It's a Statement of Self. Body: Zema Lingerie is a celebration of modern femininity. From delicate lace to sumptuous silks, each piece in our collection is chosen to inspire self-expression and empower your journey. Embrace the luxury of being unapologetically you. Shop online and enjoy complimentary shipping on your first order. #EmpoweredByZema #LuxuryRedefined
• •Headline: Curated for Your Confidence. The Secret Boudoir by Zema. Body: Imagine a monthly surprise of exquisite lingerie, handpicked to match your unique style and elevate your collection. With 'The Secret Boudoir' subscription box, experience the delight of luxury delivered, empowering you to feel beautiful, effortlessly. Subscribe today and let us indulge you. #ZemaSecretBoudoir #LingerieSubscription #LuxuryPersonalized
• •Headline: Grace, Strength, and the Perfect Silhouette. Body: Zema Lingerie brings you a world of refined intimates from the most coveted designers. We understand that lingerie is personal, a way to honor your body and spirit. Let us help you find the pieces that make you feel powerful and poised, every day. Explore online or feel the luxury firsthand at our Aspen boutique. #ZemaStyle #FemininePower