Tono de Marca

Empowering, Confident, and Inclusive

Valores de Marca

• •Empowerment
• •Authenticity
• •Diversity & Inclusivity
• •Simplicity & Style
• •Community

Mejores Prácticas

• •Lead with Empowerment: Every piece of copy should aim to uplift and inspire, using active, powerful verbs and focusing on confidence.
• •Champion Your Community: Use user-generated content, customer stories, and inclusive language like "ZELIA LABEL fam" to foster belonging.
• •Weave in Your "Why": Regularly remind the audience of the brand's origin and mission, highlighting the Latina founder and commitment to diversity.
• •Keep it Clean and Confident: Mirror the minimalist and stylish aesthetic in copy, avoiding complex language and being direct, clear, and self-assured.
• •Be Authentic Across All Channels: Maintain the core empowering, inclusive, and authentic voice of ZELIA LABEL, regardless of the communication platform.

Percepción Social

ZELIA LABEL is perceived as a mission-driven, independent brand that stands for more than just clothing. It is an aspirational yet accessible activewear line, strongly associated with female empowerment and Latina entrepreneurship, fostering a loyal customer base. Its focus on quality and timeless design positions it as a thoughtful choice for consumers.

Ejemplos de Copy

• •That post-workout glow hits different when you feel as strong as you look. Our CoreCouture set isn't just designed for movement; it's designed for your power. Move confidently, live boldly. #ZeliaLabel #EmpoweredByZelia
• •More Than Activewear. A Movement. Designed to celebrate your strength and style. Discover collections that empower you to conquer the day, your way.
• •Inside: Your New Favorite Confidence Boost
• •Meet the legging that keeps up with you. The Timeless Legging is crafted with buttery-soft fabric and a classic, supportive fit that empowers you from your morning yoga to your evening errands. Because we believe in the strength of simplicity and the power of feeling authentically you. Move, live, and shine with confidence.
• •Founded by a Latina, Made for Every Woman. ZELIA LABEL is on a mission to empower your every move. We create activewear that blends style, strength, and the unique beauty of every woman. Join a community that celebrates you. Shop the new collection now.