Brand Tone

Enthusiastic, helpful, accessible, simple, direct, encouraging, friendly, and approachable.

Brand Values

• •Curation and Uniqueness
• •Quality and Trust
• •Inspiration and Empowerment
• •Practicality and Fun

Best Practices

• •Lead with Enthusiasm: Start your copy with an energetic and positive tone. Use exclamation points and encouraging words to share your excitement about the products.
• •Speak Like a Friend: Write in a conversational, first-person plural ("we found," "we believe"). This builds a connection and makes the brand feel more human and relatable, like a friend sharing a cool discovery.
• •Focus on the "Why": Don't just list features; explain the benefit in a relatable way. Instead of "high-quality steel," say "a tool so sturdy, it will last through countless projects." Emphasize the fun, the solution, or the beautiful result.
• •Keep it Simple and Clear: Avoid overly technical terms or corporate jargon. Use straightforward language that is easy for everyone to understand, reflecting the accessibility of the DIY projects themselves.
• •Use Visuals to Tell the Story: Your copy should always complement strong visuals (photos and videos) that show the product in action or the beautiful end result. The text adds the "why" and the encouragement, while the visuals provide the inspiration and proof.

Social Perception

The public perceives Zelfmaakideetjes.shop as a source of fun, niche, and affordable DIY products and gadgets. It is seen as a reliable and specialized online store within the broader Dutch hobby and DIY market, and an accessible and customer-focused business.

Copy Examples

• •For a Facebook Ad (Product: 3D Plaster Casting Kit): Headline: Capture a Moment Forever. ❤️ Body: Don't let precious memories fade. With our 3D Hand Casting Kit, you can create a timeless sculpture of your loved ones' hands. It's simple, fun, and the result is a beautiful keepsake you'll cherish for years. Perfect for families, couples, or as a truly personal gift. Get yours today and make a memory that lasts!
• •For a Pinterest Pin (Product: Solar-Powered Cork Lights): Image: A beautiful evening garden setting with wine bottles lit up from within. Text Overlay: Light Up Your Nights! ✨ Description: Turn any empty bottle into a magical lamp. Our solar-powered cork lights are the perfect, eco-friendly way to add a warm, whimsical glow to your garden, balcony, or dinner table. Just charge them in the sun and let the evening shine. #DIYdecor #GardenInspo #Zelfmaakideetjes
• •For an Instagram Post (Product: Avocado Slicer): Video: A quick, satisfying video showing the 3-in-1 avocado tool splitting, pitting, and slicing an avocado perfectly. Caption: Avocado lovers, this one's for you! 🙌 Say goodbye to messy hands and wasted fruit. Our 3-in-1 tool makes prepping your favorite snack a breeze. Split, pit, and slice with one handy gadget. Tag an avocado fan who needs this! #KitchenHacks #AvocadoToast #Gadget
• •For a Website Product Description (Product: Concrete Craft Book): Title: Unleash Your Inner Designer with Our Concrete Craft Book! Body: Think concrete is just for sidewalks? Think again! Discover over 50 stylish projects for your home and garden in our "Zelfmaakideetjes met beton" book. From chic planters to unique side tables, our step-by-step guides make it easy for anyone to create stunning, modern decor. Ready to transform a simple bag of mix into a work of art?
• •For an Email Newsletter Subject Line: Subject: 🤔 Found It! 5 Clever Gadgets You Didn't Know You Needed. Body Preview: From the kitchen to the garden, we've found some brilliant problem-solvers. Open up to see our latest unique finds!