Brand Tone

Professional & Expert, Trustworthy & Scientific, Premium & Sophisticated, Caring & Supportive, Results-Oriented

Brand Values

• •Efficacy & Results
• •Quality & Premium Selection
• •Scientific Backing & Innovation
• •Holistic Well-being
• •Customer Empowerment through Knowledge
• •Skin Health
• •Ethical Practices

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of the ZEITWUNDER tone (Professional, Expert, Trustworthy, Premium, Caring, Results-Oriented) with examples of do's and don'ts. Ensure all writers and marketers have access to and understand this guide.
• •Prioritize Benefit-Oriented Language Focused on Efficacy: Always connect product features to tangible benefits for the customer, emphasizing results and improvements in skin health, backed by science where applicable.
• •Maintain a Sophisticated yet Accessible Vocabulary: Use clear, intelligent language that reflects the premium nature of the products. Avoid overly casual slang but ensure scientific terms are explained or used in a context that is understandable to a discerning customer.
• •Emphasize Expertise and Trust: Consistently highlight the scientific backing of products, the curated nature of the selection, and the availability of expert advice. Use phrases that build confidence and convey authority.
• •Ensure Consistency Across All Channels: Whether it's a product description, a social media post, an email newsletter, or a blog article, the core tone and values should be uniformly applied. Regularly review content across platforms to check for consistency.

Social Perception

High-Quality Provider, Reliable & Efficient, Expert Resource, Premium Investment, Associated with Professional Treatments

Copy Examples

• •Headline: Unlock Your Skin's True Potential. Body: "Discover our curated collection of scientifically advanced skincare and nutritional supplements. At ZEITWUNDER, we believe in transformative results, delivering products that nurture, protect, and rejuvenate from within. Experience the synergy of nature and science."
• •Headline: Invest in Your Radiance: Expert-Selected Beauty Solutions. Body: "Tired of fleeting trends? ZEITWUNDER Onlineshop offers premium, results-driven skincare and makeup, chosen for their proven efficacy. Our experts are here to guide you to a healthier, more luminous complexion. Quality you can trust, results you can see."
• •Headline: The Science of Healthy Skin, Delivered. Body: "Featuring leading brands like ENVIRON and Advanced Nutrition Programme, ZEITWUNDER brings you skincare that works. Our formulations are backed by research and packed with high-potency ingredients to address your specific concerns. Start your journey to visibly improved skin today."
• •Headline: More Than Beauty. It's a Ritual of Well-being. Body: "ZEITWUNDER embraces a holistic vision of beauty. From potent topical treatments to targeted nutritional support, we empower you to cultivate lasting skin health and radiance. Explore jane iredale's skin-loving makeup and Less is More's organic haircare for a complete wellness experience."
• •Headline: Your Personalised Path to Flawless Skin Starts Here. Body: "Unsure where to begin? The ZEITWUNDER expert team is available for personalized consultations. We'll help you navigate our premium selection to find the perfect regimen for your unique skin needs and goals. Achieve the 'time wonder' for your skin."