Brand Tone

elegant, sophisticated, and aspirational, with a focus on craftsmanship and timeless beauty

Brand Values

• •Quality Craftsmanship
• •Affordable Luxury
• •Timeless Elegance
• •Artistry and Design
• •Customer Satisfaction & Trust

Best Practices

• •Develop a Brand Voice Guide: Document key attributes of the Zeghani voice (e.g., elegant, sophisticated, artistic, accessible luxury, timeless). Include preferred vocabulary (e.g., "craftsmanship," "artistry," "timeless," "radiance," "exquisite") and phrases to avoid.
• •Emphasize Quality and Craftsmanship: Consistently highlight the attention to detail, the 14K gold material, and the artistry behind each design in product descriptions, social media posts, and ads.
• •Balance Luxury with Accessibility: While conveying a high-end feel, subtly weave in the message of attainable luxury that comes from using 14K gold without compromising on design.
• •Focus on Timelessness and Emotion: Connect the jewelry to enduring values like love, commitment, and personal expression, rather than fleeting trends. Use language that evokes a sense of lasting beauty and cherished moments.
• •Maintain Visual and Verbal Cohesion: Ensure that the copywriting style aligns with the sophisticated and elegant imagery used on the website and social media. The words should enhance the visual story of luxury and artistry.

Social Perception

Positive association with retailers, appreciation for design and value, seen as a go-to for bridal and fashion jewelry, limited direct customer review visibility, social media engagement.

Copy Examples

• •Headline: Zeghani: Where Artistry Meets Everlasting Love. Body: Discover the exquisite craftsmanship of Zeghani engagement rings. Each piece, meticulously designed in 14K gold, offers timeless elegance for your most cherished moments—luxury that endures, affordably yours.
• •Headline: The Signature of Sophistication. Yours to Adorn. Body: Elevate your style with Zeghani fashion jewelry. Intricate designs and unparalleled attention to detail define every necklace, bracelet, and ring. Experience accessible luxury, crafted for today's connoisseur.
• •Headline: Celebrate Your Story with Zeghani. Body: From "I do" to "just because," Zeghani offers finely crafted jewelry that speaks to your unique journey. Our 14K gold collections blend classic beauty with modern sensibility, creating heirlooms for generations to come.
• •Headline: Unveiling Radiance. The Zeghani Promise. Body: At Zeghani, we believe in the beauty of detail and the allure of fine gold. Explore our collections and find the perfect expression of your style—where impeccable quality meets attainable luxury.
• •Headline: More Than Jewelry. It's a Zeghani. Body: Experience the unique blend of masterful design and accessible elegance. Our bridal and fashion pieces are crafted with passion, ensuring every Zeghani creation is a testament to timeless beauty and exceptional value.