Brand Tone

Friendly and Approachable, Simple and Direct, Playful and Fun, Helpful and Informative, Enthusiastic and Passionate (about sleep)

Brand Values

• •Simplicity
• •Quality
• •Value for Money
• •Customer Satisfaction & Trust
• •Comfort and Well-being
• •Honesty/No Gimmicks
• •Australian Identity

Best Practices

• •Keep it Simple & Clear: Avoid overly technical terms or industry jargon. Explain benefits in plain, easy-to-understand language, just as Zeek states in their "About Us" section. Think "human-to-human" conversation.
• •Inject Personality (A Little Fun & Friendliness): Don't be afraid to be a bit playful, use light humor, or enthusiastic language where appropriate. Phrases like "Woo Hoo!" or "What a legend!" fit their established voice.
• •Focus on the "Why" (Better Sleep, Simpler Choice): Consistently tie product features back to the core benefits of improved sleep, comfort, and a hassle-free buying experience.
• •Be Genuinely Helpful: Whether it's in product descriptions, blog posts, or customer service interactions, aim to provide real value and address customer needs and questions proactively.
• •Stay True to Aussie Roots (Subtly): While not overdoing it, occasionally incorporating a touch of Australian colloquialism or referencing the "Aussie owned" aspect can reinforce brand identity, as seen in their self-descriptions.

Social Perception

Positive for Product Quality and Value, Seen as a Trustworthy Online Retailer, Appreciated for Simplicity, Engaging (on their own platforms), Limited broader public discourse

Copy Examples

• •Headline: Stop Counting Sheep. Start Living the Zeek Life! Body: Tired of complicated mattress jargon and even more complicated nights? We get it. At Zeek, we make ridiculously comfy mattresses, super-snuggly sofa beds, and cloud-like pillows, all without the fuss. Just simple, awesome sleep, delivered to your door. Ready for sweet dreams?
• •Social Media Post: That feeling when your new Zeek mattress arrives... 🤩 Unbox, unroll, and unwind into a world of pure comfort. No confusing tech talk, just seriously good sleep. What's your favorite thing about your Zeek? Share below! #ZeekSleep #SweetDreamsAreMadeOfZeek #AussieComfort
• •Product Description Snippet (for Snug Pod): Warning: May cause extreme relaxation and an unwillingness to share. Our Snug Pod is like a giant hug you can dive into. Filled with dreamy shredded foam (no crunchy beans here!), it’s your new favorite spot for... well, everything! Oh, and it magically transforms into a spare bed. Nifty, right?
• •Email Subject Line: Sleep In Tomorrow? We Won't Judge. (P.S. Our Mattresses Make It Easy) Body Preview: Shhh... your bed is calling. And with Zeek, it's promising cloud-like comfort, no funny business, just great Aussie sleep. Click here to find your perfect match (and maybe an excuse to hit snooze).
• •Ad Copy: Confused by mattress shopping? So were we! That's why we created Zeek: awesome Aussie mattresses without the gobbledegook. Just pure comfort, great prices, and the sweet, sweet sound of a good night's sleep. Try one risk-free for 100 nights!