Brand Tone

Eclectic, enthusiastic, and approachable with a colloquial, informal charm that sparks curiosity through the 'go figure' mantra.

Brand Values

• •Versatility
• •Utility
• •Inclusivity
• •Practicality
• •Community-driven growth

Best Practices

• •Embrace the eclectic by logically tying diverse product categories together under the 'everything for every passion' theme.
• •Maintain a colloquial yet professional voice, using brand-specific idioms like 'Go figure' while keeping technical specifications precise.
• •Highlight the problem-solution dynamic by focusing on how products provide utility, such as space-saving or efficiency benefits.
• •Utilize high-energy action verbs like Discover, Move, Shine, and Play to reflect an active and vibrant lifestyle.
• •Balance quirkiness with cultural sensitivity, ensuring that lifestyle apparel segments maintain an air of respect and elegance.

Social Perception

A curated catch-all destination perceived as a resourceful one-stop shop for high-quality, trending items across diverse lifestyles and passions.

Copy Examples

• •From the streets to your sanctuary. Whether you’re landing your first kickflip or organizing your dream home, we’ve got the gear that moves with you. Discover the unexpected at Zeedeey. All stuffs go, go figure!
• •Deep cleaning shouldn't be a workout. Meet our 10-in-1 Electric Spin Scrubber—the gadget your bathroom has been waiting for. Powerful, cordless, and ready to shine. Quality meets efficiency.
• •Elegance redefined. Explore our latest collection of Muslimah dresses, designed for style, comfort, and grace. Because premium quality should always be in fashion. Shop the look today.
• •All the decks you can play with! Grab a premium skateboard built for performance and style. Fast delivery means you spend less time waiting and more time rolling. Find your edge.
• •Your passions, all in one place. From best-selling books to space-saving home essentials, see why everyone is talking about Zeedeey. Log in now for a faster checkout and exclusive deals!