Brand Tone

Professional, consultative, and aspirational, yet personable and warm.

Brand Values

• •Quality and Curation
• •Partnership and Customer Experience
• •Support for Local Business
• •Impact and Thoughtfulness
• •Efficiency and Reliability

Best Practices

• •Lead with Partnership, Not Products: Frame all communication around collaboration and solutions. Instead of saying "We sell gift boxes," use "We partner with you to create unforgettable gifting experiences.
• •Emphasize 'Why' Over 'What': Focus on the outcome and emotional impact of the gift. Use words like "strengthen," "celebrate," "appreciate," and "connect" to highlight the purpose behind the gesture.
• •Champion Your Artisans: Regularly tell the stories of the Australian businesses you support. This reinforces your values of quality and community, adding depth and authenticity to your brand.
• •Maintain a Professional yet Personable Voice: Keep the language polished and expert-driven on professional platforms like LinkedIn, but infuse it with the warmth of a sister-run business. Use "we" and "our" to create a sense of a dedicated team behind the brand.
• •Ensure Visual and Textual Consistency: Use high-quality, clean, and modern imagery that reflects the premium nature of your products. Ensure that the copy across all platforms—from website microcopy to social media captions—is consistent in its professional, consultative, and aspirational tone.

Social Perception

Overwhelmingly positive, with clients highlighting excellent presentation, high quality, and lasting impact. Recognized as a premium, high-quality service, enhancing its perception.

Copy Examples

• •Beyond the basket. We partner with brands to create strategic gifting experiences that build lasting relationships and deliver real ROI. It's not just about what's in the box, but the message it sends. Let's craft a gift your clients will remember months from now. #CorporateGifting #ClientAppreciation #BrandBuilding
• •That unboxing feeling. ✨ We’re obsessed with creating moments of delight, filled with stunning, artisan-made Australian products. This is the 'Take a Moment' box, designed to give the gift of pure relaxation. Who in your world deserves this? #ZedGifting #GiftBox #SupportLocal #SelfCare
• •Don't just send a gift. Make an impact. We deliver curated, brand-aligned gifting solutions that strengthen connections and show you care. Hassle-free for you, unforgettable for them.
• •Tired of forgettable corporate gifts? We were, too. That's why we stopped making typical hampers. At Zed Gifting, we curate bespoke gift experiences featuring incredible products from Australian artisans. Let us help you create a gift that truly reflects your brand's values and gratitude. Explore our custom curations.
• •Celebrate your team. Appreciate your clients. Elevate your brand. Zed Gifting offers curated gift boxes that go beyond the expected. From custom branding to doorstep delivery, we handle everything. See why our clients say our gifts leave a lasting impression. Shop now.