Brand Tone

Enthusiastic & Inspiring, Friendly & Welcoming, Helpful & Customer-Centric, Descriptive & Evocative, Confident & Knowledgeable

Brand Values

• •Uniqueness & Style
• •Variety & Eclecticism
• •Customer Satisfaction
• •Craftsmanship & Authenticity
• •Accessibility & Value
• •Family-Oriented
• •Ethical Considerations (implied)

Best Practices

• •Establish a Central Brand Voice Document
• •Emphasize Uniqueness and Storytelling
• •Maintain an Enthusiastic and Solution-Oriented Tone
• •Adapt to Platform Nuances While Retaining Core Voice
• •Incorporate Customer-Centric Language

Social Perception

Customers generally perceive Zeckos as a good source for a wide variety of unique home and garden décor items, often suitable for gifting. The brand is seen as having a long-standing presence in the market. Positive experiences often highlight the distinctiveness of products and satisfactory customer service. Negative perceptions, when they arise, tend to revolve around inconsistencies in product quality for value or packaging/shipping issues, primarily noted in marketplace reviews. The brand is viewed as accessible due to its multi-platform presence and varied price points.

Copy Examples

• •Your Home, Uniquely You. Discover handcrafted décor and garden treasures at Zeckos – where style has a story.
• •Retro cool just landed! 🚀✨ Our new Mid-Century Modern collection is here to give your space that iconic atomic-era flair. Swipe to see the stars of the show! #ZeckosLife #MidCenturyModern #HomeDecor #UniqueFinds #InteriorStyling
• •...Each piece is meticulously hand-carved by skilled artisans in Indonesia, bringing authentic character and a touch of global craftsmanship right to your doorstep. Embrace the beauty of imperfection and own a true original.
• •☀️ Hello Sunshine! Up to 40% Off Garden & Patio Favorites! 🌿
• •For over two decades, our family at Zeckos has been passionate about helping you discover unique treasures that make your house a home. We believe everyone deserves a space that reflects their personality, and we're dedicated to curating inspiring décor from around the world, just for you.