Brand Tone

Knowledgeable, Reliable, Supportive, Professional yet Approachable, Direct & Solution-Oriented

Brand Values

• •Quality & Durability
• •Customer Satisfaction & Service
• •Innovation & Practical Solutions
• •Reliability & Performance
• •Integrity & Partnership

Best Practices

• •Emphasize solutions and benefits, not just features: Focus copy on how Zebra Skimmers' products solve specific customer pain points (e.g., reduce odor, save money, increase uptime, improve coolant life) rather than just listing technical specifications.
• •Maintain a helpful and supportive voice: Ensure all communications, from ad copy to technical documentation, are approachable, easy to understand, and offer clear pathways to support or more information. Highlight the availability and expertise of the customer service team.
• •Reinforce "American-Made Quality" and Reliability: Consistently weave in messages about the durability, reliability, and American manufacturing of the products, and mention the Lifetime Warranty where appropriate, to build trust.
• •Educate and Inform: Leverage the company's expertise by creating content that educates the audience on best practices in coolant management, tramp oil issues, and fluid maintenance, positioning Zebra Skimmers as a knowledgeable industry leader.
• •Be Direct and Clear: Use straightforward language that clearly communicates the value proposition. Avoid overly technical jargon where simpler terms suffice, ensuring the message is accessible to a broad range of personnel in a machine shop. The tone should be professional but not overly formal or impersonal.

Social Perception

Highly Positive Customer View, Respected Industry Player, Go-To for Support & Expertise, Valued for "American-Made"

Copy Examples

• •Headline: Stop Fighting Tramp Oil. Start Optimizing Your Coolant. Body: Tired of coolant odors, poor tool life, and constant sump cleanouts? Zebra Skimmers’ American-made oil skimmers are engineered for reliability and peak performance, removing tramp oil effectively to keep your metalworking fluids clean and your machines running smoothly. Explore our solutions – backed by a Lifetime Warranty.
• •Headline: Extend Coolant Life & Boost Efficiency? There's a Zebra For That. Body: From our innovative Sidewinder® Tube Skimmers that reach the tightest spots, to robust Disk Skimmers for heavy oil loads, Zebra Skimmers offers proven solutions tailored to your shop's needs. Enhance your fluid management, reduce waste, and improve your bottom line. Questions? Our experts are ready to help!
• •Headline: Quality Parts. Expert Support. The Zebra Skimmers Promise. Body: Since 1994, we've been dedicated to providing the metalworking industry with high-quality, durable fluid management systems. Our commitment doesn't end with the sale. Experience our exceptional customer service and technical support that keep you operational. Invest in reliability. Invest in Zebra.
• •Social Media Post (YouTube Video Description): Title: Easy Setup: Installing Your Zebra Muscle™ Coalescer for Max Efficiency! Description: Watch our step-by-step guide to quickly assemble and install your FZ17 Muscle™ Coalescer. Learn how to effectively separate tramp oil, extend coolant life, and reduce machine downtime. Got questions during setup? Our tech support is just a call or click away! #ZebraSkimmers #CoolantManagement #Metalworking #MadeInUSA
• •Email Subject: Is Your Coolant Working FOR You or AGAINST You? Body: Hi [Name], Contaminated coolant can lead to a host of problems in your machine shop. At Zebra Skimmers, we provide more than just parts; we offer complete, reliable solutions for tramp oil removal and coolant automation. Discover how our systems, backed by decades of expertise and a lifetime warranty, can transform your fluid management. Let's find the perfect fit for your operations.