Brand Tone

Friendly, Joyful, Caring, Passionate, Curated

Brand Values

• •Joy and Happiness
• •Quality and Uniqueness
• •Customer Connection and Service
• •Community Support and Family
• •Colour and Vibrancy

Best Practices

• •Embrace 'Joyful & Friendly' Language: Use positive, uplifting words and a conversational, approachable style. Think 'happy,' 'bright,' 'lovely,' 'treasure,' 'delightful.'
• •Highlight 'Unique & Curated': Emphasize the special, handpicked nature of the products. Use phrases like 'carefully selected,' 'unique finds,' 'handpicked with love,' 'curated collection.'
• •Showcase 'Community & Care': Weave in mentions of being a family business and supporting local causes where appropriate. Use 'we,' 'our family,' and express gratitude to customers for their support.
• •Inject 'Colour & Playfulness': Don't be afraid to use vibrant descriptions and a touch of whimsy, especially when describing children's items or colourful products.
• •Maintain a Personal Touch: Even in broader communications, let the owner's passion and the store's friendly personality shine through. Storytelling (like the 'Cooking with Kate' TikTok) can be very effective. Address customers warmly.

Social Perception

Highly Positive, A 'Happy Place', Trusted Local Business, Reliable and Efficient

Copy Examples

• •Instagram Post (New Homewares): 'Hello sunshine! ☀️ Brighten up your space and your day with our latest collection of colourful homewares. Each piece is handpicked with love to bring a little extra joy into your home. Come find your new happy! #ZebraFinchStyle #HappyHome #ColourPop #NewcastleSmallBusiness #ShopLocalLove'
• •Facebook Ad (Fashion Focus): 'Step into style that feels as good as it looks! ✨ At Zebra Finch, we believe fashion should be fun, comfy, and uniquely YOU. Discover our latest arrivals – perfect for adding a splash of colour and confidence to your wardrobe. We're a small family business and love helping you find pieces that make you smile! #ZebraFinchFashion #StyleAndComfort #UniqueFinds #NewcastleBoutique #FamilyOwned'
• •Product Description (Gift Item): 'Looking for the perfect something to make someone's day? This little treasure is bursting with charm and crafted to bring a smile. We believe in gifts that tell a story and spread happiness – and this one is a bestseller for a reason! Plus, every purchase helps us support amazing local charities. Gift joy, give back. ❤️ #ThoughtfulGifting #ZebraFinchGifts #SpreadJoy #SupportLocalCauses #NewcastleGifts'
• •TikTok Video Caption (Kids' Toys): 'Unleash the giggles! 🎉 Our magical corner for little ones is overflowing with colourful toys that spark imagination and endless fun. We carefully choose items that are not just playful but beautifully made. Warning: may cause extreme happiness! 😉 #ZebraFinchKids #PlaytimeJoy #ColourfulKids #ImaginativePlay #NewcastleToys #ShopSmallAndSmile'
• •Email Newsletter Snippet (General Update): 'Hey lovely! Just popping in to share some of the sunshine we've been curating here at Zebra Finch! 🌈 From vibrant new fashion pieces to unique homewares that’ll make your space sing, our little treasure trove is brimming with goodies we know you’ll adore. Thanks for being part of our wonderful community – you make our little family business heart happy! #ZebraFinchCommunity #NewCollection #JoyfulShopping #ThankYouForYourSupport #Newcastle NSW'