Brand Tone

Curated & Cool, Contemporary & Fashion-Forward, Community-Oriented & Local, Knowledgeable & Approachable, Slightly Understated

Brand Values

• •Curation
• •Quality & Style
• •Community Engagement
• •Inclusivity (implied)
• •Heritage & Longevity

Best Practices

• •Emphasize Curation and Discovery: Use words like 'curated,' 'handpicked,' 'discover,' 'selected' to reinforce the idea of a thoughtful collection rather than mass-produced items.
• •Maintain a Cool, Understated Confidence: Avoid overly aggressive sales language or excessive hype. Let the quality and uniqueness of the products speak for themselves. The tone should be knowledgeable but not pretentious.
• •Incorporate Community and Local Elements: Regularly mention Vancouver, South Granville, local artists, or community events. This strengthens their local identity and connection. Acknowledge Indigenous lands where appropriate and authentic.
• •Balance International Appeal with Local Roots: Highlight both international labels and local talent to showcase a broad yet discerning taste.
• •Keep it Clean and Visually Driven: Ensure copy is concise and complements the visuals, especially on platforms like Instagram. Use clear, descriptive language that focuses on the style, materials, or story behind a product.

Social Perception

Established & Respected, Go-To for Unique Finds, Supportive of Local Creatives, Quality, Possibly Higher Price Point, Community Hub (to some extent)

Copy Examples

• •New in: [Brand Name]'s latest collection just landed. Effortless style, designed to move with you. Explore the curated selection in-store at South Granville & online. #ZebraClubVan #VancouverFashion #ContemporaryStreetwear #NewCollection
• •Meet [Artist/Designer Name] | Our latest artist in residence. Discover their unique vision transforming our window space + a selection of their handcrafted [pieces/apothecary/home goods] now available. Supporting local creativity. #ZebraClubCommunity #VanCityArtists #ShopLocalYVR #ArtAndFashion
• •Elevate your space. Our curated collection of apothecary and home goods brings together unique scents by Agha Studio and thoughtful designs. Find your new favorite comfort. #ZebraClubHome #VancouverBoutique #SelfCare #Hygge
• •Zebra Club Vancouver: A curated selection of contemporary apparel, accessories, apothecary, and home goods from around the corner and around the globe. Since 2007. Est. Seattle 1985. #ZebraClub #SouthGranville #IndependentBoutique
• •Select Summer Styles Now On Sale. Discover thoughtfully chosen pieces at a special price. Limited stock available. Shop the sale in-store and online. #ZebraClubSale #VancouverShopping #StreetwearSale