Tono de Marca

Elegant, Aspirational, and Sincere

Valores de Marca

• •Cultural Heritage & Storytelling
• •Elegance & Sophistication
• •Quality & Craftsmanship
• •Customer Trust & Satisfaction

Mejores Prácticas

• •Embrace Evocative Language: Always use a rich, descriptive vocabulary. Instead of "nice dress," use phrases like "a captivating silhouette," "exquisite embroidery," or "celestial design." This elevates the product and aligns with the luxury positioning.
• •Tell the Story: Continuously weave the brand's origin story and inspiration—the Hunza Valley—into the narrative. Naming collections and outfits after cultural elements is an excellent practice that should be consistently applied. This creates a unique brand identity.
• •Maintain a Professional & Respectful Voice: All communications, from ad copy to customer service responses on social media, should be polite, professional, and respectful. Avoid casual slang or overly familiar language to maintain the brand's sophisticated image.
• •Let Quality Speak: Center the copy around tangible markers of quality that the brand is known for. Mention specific fabrics (organza, cotton silk), embroidery techniques (tilla, resham), and the promise of perfect stitching. This reinforces the core value of craftsmanship.
• •Align Visuals and Text: Ensure the tone of the copy is perfectly matched by the quality of the visuals. The elegance described in the text must be reflected in high-quality, professional photography and a clean, sophisticated design aesthetic on the website and social media.

Percepción Social

High-Quality & Authentic, Reliable & Professional, Aspirational yet Accessible

Ejemplos de Copy

• •Introducing The 'Shab-e-Zebaa' Collection. Where moonlight meets meticulous craft, each piece is a whispered story of Hunza's elegance. Woven from the finest raw silk and adorned with intricate resham work, this collection is designed not just to be worn, but to be experienced. Discover the journey.
• •Elegance, Redefined. Experience the timeless beauty of heritage craftsmanship in every thread. Explore our Luxury Formals.
• •'Haakima' is an ode to timeless grace. This striking red lehenga choli blends traditional artistry with a classic silhouette. Crafted from richly textured raw silk, the ensemble features elaborate tilla and sequin motifs that narrate a story of vintage charm. Paired with a delicate embroidered organza dupatta, 'Haakima' is the embodiment of ceremonial splendor.
• •A Glimpse of Hunza: Our Newest Arrivals Are Here
• •Your search for the perfect formal wear ends here. At Zebaqi, we unite luxurious fabrics with exquisite, handcrafted detail to create outfits that celebrate your elegance. Experience the professional service and impeccable quality our clients rave about. Shop our curated collections today.