Brand Tone

Stylish & Fashionable, Confident & Award-Winning, Customer-Oriented & Trustworthy, Elegant & Glamorous (for dresses) / Casual & Chic (for casual wear)

Brand Values

• •Style & Fashion Leadership
• •Quality
• •Customer Satisfaction
• •Accessibility/Affordability
• •Trust & Reliability

Best Practices

• •Embrace "Stylish Confidence": All copy should exude a sense of style leadership and confidence in the quality and fashionability of the clothing. Use aspirational yet accessible language.
• •Highlight Customer Benefits & Guarantees: Consistently weave in mentions of fast shipping, lowest price guarantee, or the positive shopping experience, reinforcing trust and value.
• •Maintain "Elegant Glamour" for Formal Wear and "Chic Comfort" for Casuals: Tailor the language to the specific collection. Gala dress descriptions can be more evocative and glamorous, while casual wear copy can focus on everyday style and ease.
• •Showcase Awards and Positive Reinforcement: Subtly integrate mentions of the "ModeWinkel Awards Breda" or "5.0 Google Reviews" where appropriate to build credibility.
• •Use Clear, Direct, and Positive Language: Ensure all communications are easy to understand, positive in tone, and clearly outline what the customer can expect (e.g., shipping times, return information).

Social Perception

Positive, Reliable Retailer, Go-To for Gala and Casual Wear

Copy Examples

• •Headline (Website Banner/Social Media Ad): Step Into Style. Discover Award-Winning Fashion at Zeba Collection – Your #1 Choice in the Netherlands.
• •Product Description (Gala Dress): Own the Night. Our Tijdloze Glamour gala dress collection ensures you’ll shine at every event. Experience the Zeba difference – where exquisite style meets unbeatable quality.
• •Social Media Post (New Casual Arrivals): Your Everyday Elegance, Elevated. Explore the latest Zeba Casual arrivals – chic, comfortable, and effortlessly stylish. Shop now and enjoy fast shipping before 4 PM!
• •Email Subject Line (Sale): Don't Miss Out! Zeba Collection's Lowest Price Guarantee on This Season's Must-Haves.
• •About Us Snippet: Welcome to Zeba Collection, Breda's award-winning destination for both stunning gala wear and chic casuals. We're passionate about bringing you the latest styles with the quality and service you deserve – because at Zeba, customer satisfaction is everything.