Brand Tone

Approachable, educational, inspiring, warm, caring, and trustworthy, with a positive and empowering feel, often balancing informative scientific details with accessibility.

Brand Values

• •Respect
• •Reinvent
• •Results
• •Resourceful
• •Reliable
• •Real
• •Family-owned
• •Australian-made
• •Ethical practices
• •Sustainable practices

Best Practices

• •Lead with Empathy and a Problem/Solution Approach: Start by acknowledging the customer's pain point (e.g., muscle soreness, skin irritation) and then introduce the Zea product as the natural, caring solution.
• •Always Weave in the "Why": Connect the product back to the brand's core values. Mention that it's Australian-made, family-owned, sustainably sourced, or part of their mission to help people live healthier lives.
• •Use an Educational Tone: Briefly explain the key ingredients, especially Kunzea oil, and their benefits. This positions the brand as an expert and empowers the customer with knowledge.
• •Incorporate Social Proof: Regularly feature customer testimonials and success stories. Using phrases like "Join the thousands of Australians who have found natural relief" can be very effective.
• •Maintain a Warm and Approachable Voice: Use "you" and "we" to create a sense of connection. Refer to the community as the "Zea Family" to foster a sense of belonging. The tone should feel like receiving advice from a trusted, knowledgeable friend.

Social Perception

Largely positive; seen as trustworthy, authentic, and effective, especially for pain relief and skin conditions, due to its family-owned, natural, Australian-sourced, and sustainable approach. Some minor negative feedback regarding scent or efficacy for severe conditions, but overall strong customer satisfaction and loyalty.

Copy Examples

• •Wake up and move with ease. Our Kunzea Pain Relief Cream harnesses the natural power of the Australian bush to soothe your morning aches and pains, so you can start your day feeling refreshed and ready. #ZeaRelief #NaturalPainRelief #GoodMorning
• •Wellness that's kind to you and the planet. As a certified B Corp, every Zea product you purchase supports our commitment to ethical sourcing, sustainable practices, and giving back to the earth. #ForceForGood #SustainableWellness
• •From our family to yours, we want to say thank you. Your stories inspire us every day to continue our mission of sharing the incredible benefits of Australian botanicals. Discover our latest creations, crafted with the same love and care you've come to expect from Zea. #ZeaFamily #AustralianMade
• •Targeted relief, naturally. The fresh, woody aroma of Kunzea oil meets the convenience of a roll-on. Perfect for on-the-go support, this liniment quickly soothes tired muscles and joints, helping you get back to doing what you love, faster. #ZeaActive #PostWorkout #KunzeaOnTheGo
• •Tasmania's Best-Kept Secret: Unearthing the Powerful, Natural Benefits of Kunzea Oil. Learn how this unique Australian plant can be a game-changer for your daily wellness routine.