Brand Tone

elegant, sophisticated, and intimate

Brand Values

• •Heritage: Honouring family legacy and traditional European craftsmanship.
• •Artisanship: Championing and preserving the unique skills of master artisans.
• •Authenticity: Valuing genuine materials, handcrafted quality, and sincere storytelling.
• •Beauty: Celebrating aesthetic refinement in objects for the home and table.
• •Practicality & Quality: Creating items that are not only beautiful but also usable and made to last, becoming heirlooms.
• •Family & Connection: Inspired by family traditions and fostering connections through the shared joy of beautiful homewares and entertaining.
• •Exclusivity & Scarcity: Offering unique, often limited-edition pieces, and a focus on custom-made items.

Best Practices

• •Embrace Storytelling: Every piece has a lineage, an artisan, an inspiration. Weave these narratives into product descriptions, social media, and all communications to reinforce authenticity and passion.
• •Maintain an Elegant and Refined Lexicon: Use sophisticated yet accessible language. Avoid overly casual slang or overly technical jargon. The tone should feel warm, personal, and cultured.
• •Highlight Heritage and Artisanship Consistently: Regularly reference the brand's connection to the Givenchy legacy (where appropriate and natural) and the skill of the European artisans. This reinforces core values and justifies the luxury positioning.
• •Use a Personal Voice (Zoë's Influence): Incorporate phrases that reflect Zoë de Givenchy's personal involvement and passion, such as "I created Z.d.G. in the spirit of family..." or "For me, this is luxury..." This makes the brand feel more intimate and authentic.
• •Visual and Verbal Harmony: Ensure the elegance and artistry conveyed in the brand's imagery are matched by the copywriting. The words should complement the visual feast, enhancing the perception of quality and timeless beauty. Captions should add value beyond simply describing the image.

Social Perception

luxury, artisanal homeware brand synonymous with elegance, quality, and a distinguished European aesthetic.

Copy Examples

• •Product Description (Ramatuelle Bamboo Dinner Plate): Evoke the effortless elegance of a summer by the sea with our Ramatuelle Bamboo dinner plate. Each piece, hand-painted by master artisans in Provence, captures the organic beauty of bamboo with delicate brushstrokes. Designed to be the perfect canvas for your culinary creations, it’s an invitation to gather, share, and savour life’s simple luxuries. The refined yet informal charm makes it an essential you'll cherish for years to come, dressing it up or down for every occasion.
• •Instagram Caption (New Collection Launch): Introducing Nénuphar, a collection born from a shared love for the handmade and the art of the table. Discover pieces that whisper tales of generational craftsmanship, designed not just for today, but to be treasured for generations to come. We believe true luxury lies in authenticity and the stories held within each unique object. Explore the collection – link in bio. #ZDGHomeware #ArtisanalLuxury #HeirloomQuality
• •About Us Snippet: At Z.d.G., we believe the table is the heart of the home. Founded by Zoë de Givenchy, our collections are curated in the spirit of family, sharing closely-guarded secrets from Europe's finest artisans. Each plate, linen, and object is a testament to heritage, unique skill, and the enduring beauty of decorative arts, designed to bring warmth and elegance to your gatherings.
• •Email Newsletter Subject: An Invitation to Beauty: Discover Handcrafted Elegance for Your Home Body Snippet: Dear [Customer Name], This season, we delve deeper into the world of authentic craftsmanship. Explore our latest arrivals, each piece meticulously created by family-run ateliers who share our passion for heritage and the preservation of timeless techniques. From hand-painted faience to delicately embroidered linens, bring the Z.d.G. spirit of practical elegance into your home.
• •Social Media Ad Copy (Targeting gift shoppers): Give the gift of enduring beauty. Z.d.G. by Zoë de Givenchy offers exquisite, handcrafted homewares that tell a story of European artistry and cherished traditions. Perfect for weddings, anniversaries, or simply to show appreciation. Discover unique pieces that will be treasured for a lifetime. #ZDGgifts #ArtisanalHome #LuxuryGifting