Brand Tone

Direct and Demonstrative, Informal and Engaging, Problem/Solution Oriented, Sales-Driven but Helpful, Enthusiastic and Persuasive

Brand Values

• •Utility and Practicality
• •Novelty and Innovation
• •Value for Money
• •Accessibility and Convenience
• •Customer Trust

Best Practices

• •Focus on the "Aha!" Moment: Structure copy around the problem the product solves and the satisfying moment of discovering an easy solution. Use language that conveys discovery and relief.
• •Use Direct, Action-Oriented Language: Start sentences with verbs. Use clear, concise language that tells the user what to do or what the product does. Avoid jargon or overly technical terms.
• •Incorporate User-Generated Content (UGC) Language (Even if Simulated): Write as if a friend is enthusiastically recommending a product. Use informal language, emojis where appropriate (especially on social media), and relatable scenarios.
• •Maintain a Helpful, "In-the-Know" Persona: Position the brand as a curator of cool and useful finds. The copy should feel like "Josele" is personally showing you something great he discovered.
• •Prioritize Video and Visual Complements: Since the brand heavily relies on video, ensure the copy complements what's shown. Use text to highlight key benefits visible in the demonstration or to add a call to action that flows naturally from the visual content. The written word should enhance the visual, not just repeat it.

Social Perception

Helpful Product Scout, Engaging and Entertaining Content, Generally Positive, Inquiry-Driven Interaction, Trustworthiness (In Development)

Copy Examples

• •Headline (for a new gadget): "Stop Wasting Time on [Common Problem]! ✨ This Genius Gadget Solves It in SECONDS. Watch How! 👉 #JoseleVende #LifeHack"
• •Instagram Post Caption (demonstrating a cleaning tool): "Tired of stubborn stains? 😫 We get it. That's why we found THIS amazing [Product Name]! 💪 Watch it make messes disappear like magic. Link in bio to make your cleaning day WAY easier! 😉 #HomeHacks #CleaningTips #UsefulProducts #JoseleVendeLoTiene"
• •TikTok Video Intro Hook (for a kitchen gadget): "Wait, you're STILL doing [Old, Inefficient Way]? 🤯 There's a MUCH better way! Check out the [Product Name] from Josele Vende! #KitchenGadgets #MustHave #ViralProducts #JoseleTeAyuda"
• •Website Product Description Snippet (for a DIY repair item): "Don't pay for expensive repairs! 🛠️ With our [Product Name], you can fix [Specific Problem] yourself quickly and easily. Durable, effective, and saves you money. Your home (and wallet) will thank you! #DIYSolutions #SaveMoney #JoseleVendeCalidad"
• •Facebook Ad Copy (general brand promotion): "Discover the most ÚTILES y NOVEDOSOS (Useful and Novel) products with Josele Vende! 🤩 From clever home solutions to amazing gadgets you didn't know you needed. We find them, you love them! ✅ Free Shipping ✅ Pay on Delivery. Shop Now! ➡️ [Link to BellevaESP.com] #Gadgets #Innovation #ShopOnline #JoseleVende"