Brand Tone

Friendly, approachable, stylish, and slightly playful, with a focus on comfort and versatility.

Brand Values

• •Comfort
• •Style
• •Versatility
• •Inclusivity
• •Affordability

Best Practices

• •Use inclusive language and avoid gendered terms.
• •Focus on the comfort and versatility of the clothing.
• •Incorporate user-generated content or reviews to build trust.
• •Highlight any sustainable or ethical practices in sourcing or production.
• •Maintain a friendly and approachable tone.

Social Perception

A trendy and accessible brand offering comfortable and stylish clothing options for everyday wear, with a focus on building a positive and inclusive community.

Copy Examples

• •"This cardigan is your new go-to! So comfy and cute, you'll want to wear it everywhere."
• •"Effortless style meets ultimate comfort. Get ready to fall in love with our ruffled cardigan!"
• •"Dress it up or dress it down - this cardigan is ready for anything! Share your looks with #HovaStyle."
• •"Life's too short for boring clothes! Add a touch of fun to your wardrobe with our new arrivals."
• •"We're obsessed with this cardigan! The perfect layer for any season."