Brand Tone

Friendly and Welcoming, Nostalgic and Whimsical, Enthusiastic and Passionate, Community-Oriented, Helpful and Accommodating

Brand Values

• •Joy and Fun
• •Nostalgia and Magic
• •Family and Community
• •Variety and Discovery
• •Customer Satisfaction
• •Transparency

Best Practices

• •Embrace Whimsy and Fun: Use playful language, exclamation points where appropriate, and words that evoke joy and excitement (e.g., "magical," "delightful," "adventure," "discover").
• •Keep it Personal and Approachable: Write as if you're talking to a friend. Share snippets of the Zazoli story or the inspiration behind products to build connection. Use "we" and "you" to create a direct conversation.
• •Highlight Variety and Discovery: Emphasize the wide range of products, from the familiar to the unique. Encourage customers to "explore," "try something new," or "find a new favorite."
• •Connect with the Community: Regularly incorporate local references (like "RVA," "Westhampton") and engage with community happenings to reinforce the local, friendly feel.
• •Focus on the Experience: It's not just about candy; it's about the joy, nostalgia, and the act of gifting or treating oneself. Copy should reflect the positive emotions associated with the Zazoli experience.

Social Perception

A Local Gem, Go-To for Variety and Unique Finds, Friendly and Customer-Focused, Source for Gifts, On-Trend, Whimsical and Fun

Copy Examples

• •Headline: Rediscover Your Sweetest Memories (And Make New Ones!) Body: From classic childhood favorites to exciting new treats, Zazoli Sweets is your Richmond spot for a little bit of magic. Step in and feel like a kid again! #ZazoliSweets #RVA #CandyStore #Nostalgia
• •Headline: Gift a Box of Joy! 🎁 Body: Birthdays, thank yous, or just because – our custom candy gift baskets are packed with happiness. Tell us your vision, and we'll make it deliciously real. Order online or visit us in Westhampton! #SweetGifts #Zazoli #ShopLocalRVA #CustomCandy
• •Headline: TikTok Made You Try It? We Got It! Body: Heard about the latest candy craze? From a wide selection of unique gummies to those must-try Swedish sweets, find your next obsession at Zazoli. What viral treat are you hunting for? #SwedishCandyRVA #TikTokTreats #ZazoliSweets #CandyAdventure
• •Headline: Sweeten Your Next Event! Body: Planning a party? Let Zazoli create unique, tasty favors your guests will actually love! Custom labels and a world of candy choices to match any theme. Making celebrations sweeter, one treat at a time. #PartyFavors #RVAParties #Zazoli #EventSweets
• •Headline: From Our Family to Yours (and Your Business Too!) Body: Born from a love of candy and community, Zazoli is here to make every day sweeter. Explore our delightful retail selection or ask about our wholesale options for fellow small businesses! #ZazoliFamily #SweetCommunity #RVAStrong #WholesaleCandy