Brand Tone

aspirational yet accessible, modern, and feminine

Brand Values

• •Craftsmanship
• •Modern Elegance
• •Self-Expression
• •Customer Connection

Best Practices

• •Lead with the Lifestyle
• •Emphasize "Handmade"
• •Use Engaging Questions
• •Maintain a Consistent Voice
• •Incorporate Storytelling

Social Perception

Z AZ A's Jewels is perceived as a stylish and reliable source for modern, handcrafted jewelry. Customers are drawn to the unique designs and the personal touch of a smaller brand. The active and aesthetically pleasing social media presence contributes significantly to this positive perception, positioning the brand as both trendy and trustworthy. The perception is that of a boutique brand that offers a touch of affordable luxury.

Copy Examples

• •Meet the Helios Necklace. ✨ Handcrafted to catch the light and turn heads. The perfect piece to transition your look from sun-drenched days to elegant nights. How would you style yours? #ZAZAsJewels #HandmadeJewelry
• •Subject: A Little Sparkle Just for You | Our Sale is On! You deserve it. For a limited time, find your new favorite piece with 20% off everything. Elevate your everyday with handcrafted designs made to be loved. Don't wait, your next treasure is just a click away.
• •That feeling when your new ZAZA's Jewels arrive! Even more stunning in person. ✨ Ready to be obsessed. #ZAZAsJewels #JewelryUnboxing #Handmade
• •Define your style with jewelry as unique as you are. Z AZ A's Jewels offers modern, handmade pieces designed in the heart of the Mediterranean. Discover our collection of gold-plated necklaces, earrings, and more. Shop now and enjoy free shipping on your first order!
• •The Amara Earrings are a celebration of modern elegance. Featuring a delicate, handcrafted design, these gold-plated earrings are lightweight enough for all-day comfort but bold enough to make a statement. The perfect final touch for any outfit, from a simple white tee to your favorite evening dress.