Brand Tone

Informative and Straightforward, Friendly and Accessible, Proudly Bulgarian, Family-Oriented

Brand Values

• •Quality
• •Comfort
• •Style/Fashion
• •Family
• •Bulgarian Heritage

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of Zaza's tone (e.g., informative, friendly, proud, family-oriented) with examples of do's and don'ts. This should be shared with anyone creating content.
• •Prioritize Clarity and Simplicity: Ensure copy is easy to understand, avoiding overly technical jargon. Focus on the benefits of quality and comfort in straightforward language.
• •Emphasize Key Values Consistently: Weave in mentions of "quality," "comfort," "Bulgarian made," and "family" naturally within product descriptions, social media posts, and blog content.
• •Engage Authentically: When responding to comments or messages, maintain the friendly and helpful tone. Address customers by name if appropriate and provide clear, concise answers.
• •Use Visuals to Reinforce Tone: Ensure product photography and any lifestyle imagery align with the brand's values of quality, comfort, and family. Clean, well-lit images of diverse individuals and families enjoying the products can support the desired tone.

Social Perception

Positive regarding products, Appreciative of a local brand, Seen as a reliable source for everyday essentials

Copy Examples

• •Headline: Comfort for the Whole Family, Crafted in Bulgaria. Body: Discover Zaza Underwear: where quality materials meet everyday style. Softness and durability you can trust, for every member of your family. #ZazaComfort #BulgarianQuality
• •Headline: Sleep Blissfully, Wake Up Bright. Body: Our new collection of pajamas has arrived! Made with the softest fabrics for ultimate comfort, ensuring a peaceful night's sleep. Sweet dreams start with Zaza. #ZazaPajamas #ComfortFirst
• •Headline: Style That Feels Good. Quality You Deserve. Body: Zaza brings you lingerie that’s more than just beautiful – it’s designed for perfect fit and lasting comfort. Experience the Zaza difference. #ZazaLingerie #StyleAndComfort
• •Headline: Ready for Summer? Dive in with Zaza Swimwear! Body: Make a splash with our latest swimwear collection! Vibrant designs and quality that lasts, all proudly Bulgarian. Find your perfect summer look today. #ZazaSwim #SummerStyleBG
• •Headline: Little Essentials for Your Little Ones. Body: Gentle on the skin, durable for play. Zaza’s children's collection offers the comfort and quality your kids need, every day. #ZazaKids #QualityForChildren