Brand Tone

empowering, aspirational, and supportive

Brand Values

• •Transformation
• •Confidence
• •Satisfaction
• •Accessibility

Best Practices

• •Focus on the Feeling, Not Just the Feature: Instead of just saying "slims your waist," use emotive language like "Rediscover your confidence" or "Feel unstoppable in any outfit."
• •Use a Supportive and Friendly Voice: Write as if you're talking to a friend. Use "you" and "your" frequently to make it personal. Keep sentences positive and encouraging.
• •Highlight Transformation Visually and Textually: Combine powerful before-and-after imagery with copy that tells a story of transformation, emphasizing the ease and speed of the results.
• •Build a Community with User-Generated Content: Encourage customers to share their positive experiences and photos (if possible). Featuring real customers reinforces the brand's promise and builds social proof.
• •Address a Pain Point with a Simple Solution: Frame the copy around solving a specific problem. For instance, "Tired of clothes not fitting right? Our shaper is the simple solution for a seamless look." This positions the product as an immediate problem-solver.

Social Perception

On their owned channels (website, social media), the brand cultivates an image of success and customer satisfaction, showcasing positive testimonials and impressive before-and-after visuals. On third-party and review sites, a significant portion of the public perceives the brand negatively. Customers frequently report that the products are of low quality and do not work as advertised, with many feeling the marketing is deceptive and expressing frustration with poor customer service and return policies. This has led to an online reputation for being unreliable and failing to meet expectations.

Copy Examples

• •Headline: Your Little Secret for a Perfect Figure. Body: Slip into confidence. Our Hourglass Corset is designed for ultimate comfort and an instantly streamlined silhouette. Ready to turn heads?
• •Headline: The Dress You Love is Waiting. Body: Don't let anything hold you back from wearing your favorite outfit. With our '2 Sizes Slimmer' shaper leggings, you get a smooth, toned look the moment you put them on. Effortless elegance is here.
• •Headline: Feel the Post-Baby Boost. Body: Our postpartum support corsets are here to help you feel like yourself again. Designed for gentle compression and support where you need it most, they help you regain your confidence comfortably.
• •Headline: From "Before" to "Wow!" in Seconds. Body: Why wait for the look you want? Zaya Korse gives you that 'wow' moment instantly. Our seamless body shaper is invisible under clothes but makes a big difference in how you feel.
• •Headline: Join Thousands of Happy Women. Body: Discover why women are calling Zaya Korse their "secret weapon." Get the flawless shape you've always dreamed of and feel empowered every single day.