Brand Tone

Provocative, humorous, and irreverent.

Brand Values

• •Irreverence
• •Niche Appeal
• •Humor
• •Individuality

Best Practices

• •Embrace the Edge: Don't shy away from the provocative and humorous tone that defines the brand. The copy should always have a bit of an attitude.
• •Keep it Simple and Direct: The current copy is straightforward and to the point. Maintain this clarity. Avoid overly elaborate descriptions and focus on the product's unique appeal and benefits.
• •Use Humor Wisely: Incorporate humor that aligns with the brand's irreverent style. Satire and wit will be more effective than generic jokes.
• •Focus on the "Why": For each product, the copy should not just describe what it is, but why someone would want it. Is it a statement piece? A useful gadget? A gag gift? This "why" is central to the brand's appeal.
• •Build a Consistent Brand Voice Across All (Future) Platforms: If and when the brand expands to social media or email marketing, it is crucial that the same provocative and humorous tone is maintained. This will create a cohesive and recognizable brand identity.

Social Perception

Highly polarized. Perceived positively by its target audience (who value uniqueness, humor, and boldness), but potentially controversial, niche, or low-quality by the general public due to novelty products and limited online presence, possibly appearing as a less-established business.

Copy Examples

• •Don't gamble with your flame. Keep luck on your side with the Lucky Ace Lighter. Sleek, reliable, and designed for those who play to win. It's not just a lighter; it's a statement.
• •Roll with the Best. Why settle for less? The Zatobe® Cigarette Roll Machine combines vintage style with modern precision. Craft the perfect roll every time and do it with a touch of class.
• •What's your secret? Keep your essentials safe and out of sight. Our Hidden Storage Sunglasses offer UV protection for your eyes and a discreet compartment for your small valuables. Look sharp, stay prepared.
• •For the Unconventional. Tired of the same old boring products? So are we. zatobe is for those who aren't afraid to stand out. Shop our collection of unique and provocative goods.
• •A Comfortable Kind of Protest. Make a statement without saying a word. Our "Make Granny Panties Great Again!" underwear is all about comfort, humor, and a touch of rebellion.