Brand Tone

Authentic, Straightforward, and Quality-Focused.

Brand Values

• •Craftsmanship
• •Quality Materials
• •Functionality & Durability
• •Accessibility/Value
• •Traditional/Classic Style

Best Practices

• •Develop a Simple Brand Voice Guide: Even a one-page document outlining key tone words (e.g., Authentic, Straightforward, Quality-Focused), "words we use" (e.g., handmade, genuine leather, crafted, durable), and "words we avoid" (e.g., cheap, trendy, imitation) can be invaluable.
• •Prioritize "Handmade" and Material Quality: Consistently weave in terms that highlight the handcrafted nature and the quality of the leather (e.g., "full-grain," "genuine," "hand-stitched," "artisan-made"). This reinforces your core value proposition.
• •Keep it Clear and Concise: Avoid jargon, overly complex sentences, or excessive fluff. Focus on communicating the product's benefits and features directly and honestly, reflecting the "straightforward" aspect of the tone.
• •Use Authentic Imagery and Storytelling (even small snippets): While not heavily present now, when expanding, ensure any stories or descriptions of the crafting process feel genuine and align with the rustic, quality-focused image. Even short captions can allude to the care taken in making each item.
• •Review and Edit Consistently: Before publishing any copy (website updates, social media posts, emails), review it against your defined brand tone. Ask: "Does this sound like Zara Craft? Does it reflect our commitment to quality and authenticity?" This helps catch inconsistencies.

Social Perception

Positive but Niche.

Copy Examples

• •Carry your essentials in timeless style. Our Handmade Leather Messenger Bag is crafted from full-grain buffalo leather, built to last and designed for your daily journey. Features a spacious main compartment and secure buckle closures. Shop now and enjoy free shipping.
• •Just in: The Artisan Leather Tote. Hand-stitched detailing meets durable, genuine leather for a bag that’s as practical as it is beautiful. Perfect for work or weekend. Discover yours – link in bio. #ZaraCraft #HandmadeLeather #LeatherTote #QualityCraftsmanship
• •Invest in Lasting Quality: 20% Off Our Handmade Leather Journals.
• •Zara Craft: Authentic Handmade Leather Goods. Crafted with Passion, Designed for Life. Free Shipping on All Orders.
• •At Zara Craft, we believe in the enduring beauty of genuine leather and the skill of the artisan. Each of our bags, journals, and aprons is handmade with meticulous care, using quality materials designed to accompany you for years to come. Experience the difference of true craftsmanship.