Brand Tone

Authentic & Passionate, Artistic & Story-driven, Ethical & Community-Oriented, Elegant & Luxurious, Helpful & Customer-centric

Brand Values

• •Handmade and Natural: Prioritizing handcrafted products made from natural materials like local wool.
• •Authenticity & Tradition: Valuing and preserving ancestral Moroccan rug-making know-how and Berber culture.
• •Artisan Support & Fair Trade: Committed to supporting Moroccan artisans by providing a global platform and ensuring fair compensation.
• •Quality Craftsmanship: Focusing on superior quality, with skilled craftsmen creating each rug with passion and attention to detail.
• •Creativity & Modernity: Blending traditional patterns with contemporary artistic designs.
• •Customer Satisfaction: Striving to provide an unmatched customer experience with services like free shipping, guaranteed returns, and design support.
• •Sustainability: Using natural materials, sustainable sourcing, and giving back to the environment (e.g., 1% of revenues to carbon removal).

Best Practices

• •Prioritize Storytelling: Always weave in the narrative of the artisans, the cultural heritage, the journey of the materials, or the inspiration behind designs. This reinforces authenticity and passion.
• •Emphasize "Handmade" and "Natural": Consistently use terms like "handwoven," "handcrafted," "artisan-made," "natural wool," and "ancestral techniques" to highlight the core values of the brand.
• •Maintain a Tone of Reverence and Respect: Speak about the artisans, their skills, and Moroccan culture with deep respect and admiration. This aligns with the ethical and community-oriented values.
• •Balance Tradition with Modern Appeal: While focusing on heritage, ensure the copy also conveys how these traditional rugs enhance contemporary living spaces, appealing to a modern aesthetic.
• •Be Transparent and Genuine: Share the brand's origin story, its mission to support artisans, and its commitment to fair practices. This builds trust and resonates with conscious consumers.

Social Perception

Positive Customer Feedback, Reputable Source for Authentic Rugs, Appreciation for Artisan Support, Valued for Uniqueness and Quality, Seen as a Luxury Item

Copy Examples

• •Headline: Woven with Soul: Discover the Story in Every Zarabe Rug. Body: More than just a floor covering, each Zarabe Moroccan rug is a testament to generations of ancestral artistry. Handcrafted with passion from pure, natural wool by skilled artisans in the Atlas Mountains, our rugs bring warmth, unique character, and a timeless narrative to your home. Support tradition, embrace beauty.
• •Headline: Art You Can Walk On. Tradition You Can Feel. Body: Zarabe bridges the ancient looms of Morocco with contemporary vision. Our rugs, inspired by Berber heritage and modern artistry, are meticulously handwoven to transform your space. Experience the unparalleled softness of natural wool and the enduring spirit of true craftsmanship.
• •Headline: From Moroccan Hands to Your Home: Fairly Traded, Beautifully Made. Body: At Zarabe, we believe in beauty with integrity. Founded to empower local artisans, every rug purchased directly supports the talented hands and communities that keep this incredible craft alive. Choose a Zarabe rug and become part of a story of passion, heritage, and ethical artistry.
• •Headline: Your Space, Your Story, Your Zarabe Rug. Body: Looking for that perfect piece to define your interior? Create your own unique handmade Moroccan rug with Zarabe. Select your pattern, colors, and size, and let our master artisans weave your vision into a one-of-a-kind treasure using natural wool and dyes. Let's craft your dream rug together.
• •Headline: Feel the Difference: Pure Wool, Ancestral Skill, Modern Elegance. Body: Experience the rich texture and intricate designs of Zarabe's authentic Moroccan Berber rugs. Sourced from local shepherds and crafted without machines, each piece embodies a deep connection to nature and a legacy of incredible passion. Elevate your home with a touch of Moroccan magic.