Brand Tone

Empowering, Personal, and Trustworthy

Brand Values

• •Personalization
• •Quality
• •Self-Expression
• •Accessibility

Best Practices

• •Lead with "You": Always frame the narrative around the customer. Use words like "Your," "You," and "Your Story" to reinforce the value of personalization and make the customer the hero of the brand narrative.
• •Emphasize Quality & Trust: Consistently include "925 Sterling Silver" in product titles and descriptions. Mentioning quality materials in marketing copy reinforces the brand's trustworthiness and justifies the customer's investment.
• •Tell Stories, Don't Just List Features: Instead of just saying "Animal Charm," frame it as, "For the one who loves her furry friends" or "Celebrate your wild spirit." This connects the product to an emotion or identity, aligning with the brand's core value of storytelling.
• •Develop a Social Media Persona: The biggest gap is the lack of a social presence. Create active profiles (starting with Instagram) and share user-generated content (customers' bracelet creations), run polls about favorite charms, and tell the stories behind the collections. This builds community and reinforces the brand's personal tone.
• •Ensure Consistency Across All Touchpoints: From the website's privacy policy to post-purchase email confirmations, the tone should remain empowering and personal. For example, an order confirmation could say, "Your new story is on its way!" instead of "Your order has shipped." This maintains a consistent and delightful brand experience.

Social Perception

The brand has a very low public profile and a neutral perception, primarily seen as an online store for sterling silver charms. It is often viewed as an alternative within the larger charm bracelet ecosystem (e.g., Pandora) but lacks a strong social media presence or significant customer reviews, which creates a trust barrier for new customers.

Copy Examples

• •More Than Jewelry, It's Your Story. Crafted in 925 Sterling Silver. Start building your bracelet today.
• •Every charm has a meaning. What will yours say? ✨ Introducing our new 'Wanderlust' collection, for the adventurers and the dreamers. Each piece is crafted from pure 925 Sterling Silver, ready to join your journey. Tap to explore and tell your tale. #Zarabelas #YourStory #SterlingSilverCharms #CharmBracelet
• •Keep your loved ones close with our intricate Family Tree charm. A beautiful symbol of your roots and connections, this piece is meticulously crafted from genuine 925 Sterling Silver, ensuring it’s a timeless addition to your personal collection. A perfect gift, a cherished memory.
• •Your Story is Waiting: Get 20% Off Your Next Chapter. Ready to add a new memory to your bracelet? Find the perfect charm to celebrate your latest milestone.
• •Design a Bracelet as Unique as You Are. Why wear someone else's style? At Zarabelas, you are the designer. Choose from hundreds of 925 Sterling Silver charms to create a bracelet that tells *your* story. Shop now for free shipping on orders over $50.