Brand Tone

Informative and modern, with an emphasis on clarity and trustworthiness. A digital savvy approach.

Brand Values

• •Clarity
• •Trustworthiness
• •Data Protection
• •Modernity
• •Style

Best Practices

• •Maintain a clear and informative style, particularly when addressing shipping, returns, and payment information.
• •Emphasize data protection and user privacy in all communications.
• •Leverage a modern and digitally-savvy tone, especially in marketing and advertising efforts.
• •Ensure all external communication aligns with the brand's focus on swimwear.
• •Differentiate "Zappy Fashion Serbia" from other entities with similar names in different markets to avoid confusion.

Social Perception

Modern, digitally-savvy, and trustworthy, especially among customers engaging with targeted advertising. There is a need to solidify the brand's identity to avoid confusion with other similarly named entities.

Copy Examples

• •"Shop our latest swimwear collection and make a splash this summer!"
• •"Your privacy is our priority. Learn about our data protection policies."
• •"Easy payments, fast delivery, and hassle-free returns – shop with confidence at Zappy Fashion Serbia."
• •"Stay stylish and protected under the sun with our trendy swimwear."
• •"Follow us on TikTok for exclusive deals and the latest swimwear trends!"