Brand Tone

Problem/Solution-Oriented, Educational & Informative, Reassuring & Supportive, Practical & Straightforward, Scientific/Evidence-Based

Brand Values

• •Effectiveness: Killing 100% of bed bugs in all life stages is a core promise.
• •Safety (Non-Toxic): Emphasizes the chemical-free, natural approach to pest control, safe for families and pets.
• •Ease of Use: Products are designed for simple setup and operation by a single person.
• •Customer Empowerment/Education: Provides knowledge and tools for customers to solve their bed bug problems themselves.
• •Reliability & Peace of Mind: Offers a dependable solution that allows customers to feel secure in their homes and after travel.
• •Cost-Effectiveness: Positions itself as an alternative to expensive professional treatments.

Best Practices

• •Focus on the Solution, Not Just the Problem: While acknowledging the distress bed bugs cause, quickly pivot to the empowerment and relief ZappBug provides.
• •Prioritize Clarity and Simplicity: Use straightforward language that is easy to understand, reflecting the ease of use of the products. Avoid overly technical jargon unless explaining the science of heat treatment in an accessible way.
• •Emphasize Safety and Non-Toxicity: Consistently highlight the chemical-free nature of the heat treatment as a key benefit and differentiator.
• •Be Empathetic and Reassuring: Acknowledge the customer's stressful situation and frame ZappBug as a reliable partner in resolving it, offering peace of mind.
• •Maintain an Educational Stance: Continue to offer helpful advice and information about bed bug prevention and elimination, reinforcing ZappBug as a knowledgeable authority in the field.

Social Perception

Positive as a problem solver, trustworthy for many customers, but with mixed opinions regarding heating consistency and durability.

Copy Examples

• •Headline: Bed Bugs Bringing You Sleepless Nights? Body: Take back your peace of mind. ZappBug offers a proven, chemical-free solution to eliminate 100% of bed bugs and their eggs. Easy to use, effective, and safe for your family. Learn more and sleep soundly again.
• •Headline: Travel Freely, Return Confidently. Body: Don't let the fear of bed bugs ruin your trip or your homecoming. With ZappBug's portable heat chambers, you can easily treat your luggage upon return, ensuring unwanted pests stay out. Protect your home, simply and effectively.
• •Headline: The Secret Weapon Against Bed Bugs Your Exterminator Trusts: Heat. Body: Professionals know heat is the most effective way to kill bed bugs at every life stage. ZappBug brings this powerful, non-toxic technology to your home. Get professional-level results, easily and discreetly.
• •Headline: Stop Bed Bugs. Not Your Life. Body: An infestation is stressful, but the solution doesn't have to be. ZappBug heaters are designed for easy setup and operation. Treat your belongings, from clothes to furniture, without harsh chemicals or complicated processes. Get back to living, bug-free.
• •Headline: Educate. Eradicate. Enjoy Your Home Again. Body: At ZappBug, we empower you with the knowledge and tools to defeat bed bugs. Our free online guides and effective heat treatment systems mean you're not alone in this fight. Reclaim your space, safely and completely.