Brand Tone

Personal & Friendly, Creative & Fun, Enthusiastic & Confident, Helpful & Customer-Oriented

Brand Values

• •Personalization & Uniqueness
• •Creativity & Artistry
• •Customer Satisfaction
• •Quality
• •Sentimental Value/Joy

Best Practices

• •Create a "Voice & Tone" Guide: Document the brand's personality traits (e.g., "Friendly, not silly," "Creative, not chaotic," "Enthusiastic, not overbearing"). Provide examples of "do's and don'ts" for specific scenarios (e.g., responding to a positive review vs. addressing a complaint).
• •Use "You" and "Your" Frequently: Address the customer directly to maintain a personal and engaging feel. Focus on their needs, memories, and how the product benefits them.
• •Emphasize the "Hand-Drawn" & "Artist" Aspect: Consistently highlight the human, artistic touch in the product creation. This reinforces the values of creativity and personalization, differentiating from automated or generic options.
• •Incorporate Positive & Evocative Language: Use words that convey joy, creativity, uniqueness, and connection (e.g., "awesome," "cherished," "vibrant," "one-of-a-kind," "magic").
• •Show, Don't Just Tell, with Customer Stories (Anonymized): Regularly feature (with permission) positive customer experiences and the stories behind their stickers. This authentically reflects the brand's impact and reinforces the emotional connection and satisfaction values. For instance, "Sarah turned a photo of her rescue dog, Max, into a sticker for her work laptop, and now he brings a smile to her face during busy days!"

Social Perception

Positive for Personalization, Appreciation for Artist Skill, Generally Good Quality & Service, Concerns about Consistency

Copy Examples

• •Headline: Your Pet, Your Star! Turn Their Best Pics into Awesome Hand-Drawn Stickers. Body: Got a camera roll full of your furry (or feathery, or scaly!) friend? Let our artists work their magic and transform those snaps into unique stickers you'll want to stick everywhere! Perfect for laptops, water bottles, or just because. Get started and let’s create something amazing together!
• •Headline: Memories that Stick! Custom Art Stickers from Your Favorite Photos. Body: Don't just save your memories, show them off! We lovingly hand-draw your cherished moments – from family portraits to that unforgettable vacation shot – into vibrant, durable stickers. Unlimited revisions mean you’ll absolutely love your design. What moment will you immortalize?
• •Headline: Unleash Your Unique! Zapheads: Your Ideas, Our Art, Your Stickers. Body: Why be boring when you can be bespoke? Zapheads brings your photos to life with custom, hand-drawn stickers. Our artists are ready to capture your vision – or surprise you with their creativity! Express yourself, share a smile, or give the most personal gift ever.
• •Headline: Gift a Smile! The Most Personalised Stickers on the Planet. Body: Searching for a gift that’s truly one-of-a-kind? Imagine their face when they see their favorite photo transformed into a custom-drawn sticker! Perfect for birthdays, thank yous, or just making someone’s day. Quality art, happy customers, and endless smiles guaranteed.
• •Headline: Stick Your Style Anywhere! Durable, Hand-Drawn, Totally You. Body: From your laptop to your locker, make your mark with custom stickers that scream 'YOU'! Our artists hand-draw every design from your photos, ensuring a unique piece of art you can take anywhere. Water bottles, phone cases, notebooks – where will your Zaphead go?