Brand Tone

Friendly and Relatable, Enthusiastic and Passionate, Fun and Humorous, Helpful and Customer-Oriented, Proudly Mexican, Trendy and Fashion-Forward

Brand Values

• •Mexican Craftsmanship & Local Production
• •Quality and Comfort
• •Customer Satisfaction
• •Style and Trend Awareness
• •Accessibility and Inclusivity
• •Entrepreneurial Spirit

Best Practices

• •Know Your Voice Intimately: Clearly define the brand's personality (e.g., "your fun, stylish, and supportive best friend who loves shoes"). Document these traits and refer to them when creating any content.
• •Use "Us" and "You" Language: Speak directly to the customer in a conversational and inclusive way. Foster a sense of community and direct connection (e.g., "We're so excited for you to try these!" instead of "The company is pleased to offer...").
• •Incorporate Relevant Emojis and Slang (Authentically): If the brand tone is youthful and trendy (like Simoné's appears on TikTok), using appropriate emojis (✨, 😍, 💃, 😉) and current, but not overdone, slang can enhance relatability. Ensure it aligns with the platform and audience.
• •Highlight Core Values Consistently: Weave brand values like "Hecho en México," quality, and customer care into the narrative naturally. This reinforces what the brand stands for beyond just the product.
• •Maintain a Consistent Visual and Verbal Style Across Platforms: While the specific content might vary (e.g., TikTok trends vs. website product descriptions), the underlying tone, key messages, and brand personality should feel cohesive everywhere your audience interacts with the brand. If you're fun and energetic on TikTok, your website copy shouldn't be overly formal or stiff.

Social Perception

Positive: Customers generally praise the comfort, style, and quality of the shoes, as well as the fast shipping and customer service. Engaged Community: The brand has a lively and interactive following on social media, particularly TikTok, where users express admiration and interest in purchases. Seen as Trendy and Reliable: Customers look to Simoné for current styles and trust the online shopping experience. Appreciation for "Hecho en México": The brand's commitment to Mexican manufacturing is a positive point for many consumers. Founders are Likable: The personal involvement and visibility of the founders on TikTok contribute to a positive brand image.

Copy Examples

• •Headline: Step Up Your Style! ✨ Your new favorite Mexican-made shoes are waiting. Body: Why walk when you can dance? 😉 Discover the comfiest, chicest, and most vibrant shoes, crafted with love right here in Mexico! From power heels to everyday sneakers, find your perfect pair at Simoné. #HechoEnMexicoConAmor #SimoneZapatos
• •Headline: OBSESSED is an understatement! 😍 New Arrivals Just Dropped! Body: Get ready to fall head over heels (literally!). Our latest collection is packed with show-stopping styles and all-day comfort. Check them out now on simoneonline.com.mx before they're gone! Warning: may cause shoe addiction. 😉 #NuevosModelosSimone #AmoMisSimone
• •Headline: Weekend Vibes Loading... Starting With Amazing Shoes! 💃 Body: Plans or no plans, your feet deserve the best! Simoné brings you the perfect kicks to conquer your weekend in style and comfort. What look are you rocking? Tag us in your #SimoneStyle!
• •Headline: Made in Mexico, Designed for YOU! 🇲🇽❤️ Body: We’re more than just shoes; we’re a celebration of Mexican talent and passion! Each pair of Simoné shoes is crafted with care to make you feel fabulous. Shop local, look amazing! #TalentoMexicano #ZapatosConAlma
• •Headline: Psst... Your Shoe Closet Called, It Wants an Upgrade! 🤫👠 Body: Give your feet the treat they deserve! From dazzling boots to elegant flats, Simoné has all the trends you’re loving. Plus, enjoy easy online shopping and fast delivery. Ready for your next shoe love story? Visit simoneonline.com.mx! #SimoneFan #EstrenaZapatos