Brand Tone

Elegant & Classic, Heritage-Focused & Traditional, Confident & Authoritative, Artisanal & Quality-Driven

Brand Values

• •Craftsmanship
• •Quality
• •Tradition & Heritage
• •Timelessness
• •Elegance

Best Practices

• •Emphasize Heritage: Consistently weave the 'since 1920' and Madrid origins into the narrative to reinforce experience and authenticity.
• •Highlight Craftsmanship: Use descriptive language that details the artisanal processes, hand-stitching, and meticulous attention to detail.
• •Focus on Quality Materials: Regularly mention the premium leathers and other high-quality components used in the shoes.
• •Maintain an Elegant and Sophisticated Vocabulary: Choose words that reflect the classic and refined nature of the brand (e.g., 'exquisite,' 'meticulous,' 'timeless,' 'legacy,' 'distinguished').
• •Show, Don't Just Tell, Timelessness: Connect the classic designs to enduring style, suitable for various generations and occasions, rather than just stating they are 'timeless.' Illustrate how they remain relevant.

Social Perception

Respected Heritage Brand, Quality Associated with a Price, Symbol of Classic Style, Loyal Customer Base

Copy Examples

• •Headline: Zapatos Castellano 1920: A Century of Craftsmanship at Your Feet. Body: Since 1920, our master artisans have been handcrafting exquisite leather footwear. Experience the enduring legacy of quality and timeless Spanish style.
• •Headline: The Icon: Our Model 800 Loafer. Body: More than just a shoe, it’s a testament to tradition. The Model 800, meticulously handmade with the finest leathers, has defined elegance for generations. Discover the legend.
• •Headline: Invest in Timelessness. Not Trends. Body: Zapatos Castellano 1920 offers more than fleeting fashion. We create heritage footwear, designed to last, embodying a century of dedication to artisanal excellence.
• •Headline: The Art of Shoemaking, Preserved Since 1920. Body: Each pair of Castellano shoes is a work of art, born from decades of skill and the finest materials. Feel the difference that true craftsmanship makes.
• •Headline: Elegance. Heritage. Uncompromising Quality. Body: For over 100 years, Zapatos Castellano 1920 has been synonymous with the pinnacle of Spanish shoemaking. Step into a tradition of excellence.