Brand Tone

friendly, encouraging, aspirational, positive, uplifting, convenient, modern

Brand Values

• •Holistic Wellness
• •Natural and High-Quality Ingredients
• •Sustainability
• •Convenience and Enjoyment
• •Customer-Centricity

Best Practices

• •Use Positive and Encouraging Language
• •Keep it Simple and Relatable
• •Engage with Your Community
• •Maintain Visual Consistency
• •Be Authentic and Transparent

Social Perception

trustworthy and effective wellness brand, appreciated for innovative formats and taste, transparent about ingredients, committed to quality, with a growing and loyal customer base that identifies with its modern and holistic approach.

Copy Examples

• •Feeling drained by the daily hustle? ✨ Your daily boost is just a fizz away! Our Multivitamin Effervescent Tablets are packed with essential nutrients to keep you energized and radiant from the inside out. #Zaocare #Wellness #EnergyBoost
• •Tired of counting sheep? 😴 Embrace peaceful nights and joyful mornings with our Sound Sleep Gummies. Made with natural ingredients, they help you relax and drift off to dreamland. Wake up refreshed and ready to conquer your day! #SweetDreams #Zaocare #SleepWell
• •Unlock the secret to luscious locks and glowing skin! 🌿 Our Beauty Back Gummies are a delicious blend of biotin and vitamins, designed to nourish your hair and skin from within. Ready for your transformation? #BeautyFromWithin #Zaocare #HairCare
• •Don't let PMS dim your sparkle. ✨ Our Majestic Month Gummies are here to support you through your cycle with a blend of natural extracts that help ease cramps and balance your mood. It's time to embrace your power, every day of the month. #Zaocare #WomensWellness #PMSrelief
• •All the benefits of ACV, none of the yucky taste! 😉 Our Apple Cider Vinegar Gummies are the yummiest way to support your digestion and wellness goals. Just pop, chew, and feel the goodness. #ACVgummies #Zaocare #HealthyHabits