Brand Tone

Inspirational, Devotional, and Sincere

Brand Values

• •Faith
• •Devotion
• •Evangelism
• •Inspiration
• •Community

Best Practices

• •Use Inspirational Language: Always frame product benefits in emotional and spiritual terms. Focus on how the product makes the customer *feel* (e.g., 'encouraged,' 'at peace,' 'connected') rather than just its physical attributes.
• •Incorporate Scripture Respectfully: When using biblical verses, ensure they are quoted accurately and used in a context that honors their original meaning. This builds authenticity and trust with your target audience.
• •Maintain a Sincere and Humble Tone: Avoid aggressive sales tactics or language that feels overly commercial. The tone should be one of a fellow believer sharing something meaningful, not a salesperson pushing a product.
• •Speak Directly to Core Values: Every piece of copy, from an ad to a product title, should connect back to the brand's core values of faith, devotion, and inspiration. This creates a cohesive and powerful brand identity.
• •Focus on 'Wearing Your Faith': Emphasize the idea that the jewelry is a form of personal expression and a gentle way to evangelize. Use phrases like 'Share your light,' 'A testament to your faith,' or 'Wear your story.' This turns a product into a mission.

Social Perception

neutral and undefined

Copy Examples

• •Carry His promise close to your heart. Our new Jerusalem Cross necklace is more than an accessory; it's a daily reminder of unwavering faith and eternal love. Wear it as your personal testament. #DedicadoACristo #FeHechaJoya
• •Let your hands do the work, but let your heart rest in Him. This handcrafted leather bracelet, engraved with Philippians 4:13, is a symbol of the strength you find in faith. A simple, powerful piece for the modern believer.
• •A message of hope for your week + New arrivals
• •Jewelry That Speaks to Your Soul. Discover pieces that reflect your faith and share your light with the world.
• •Dedicado a Cristo was born from a desire to create beautiful, meaningful reminders of God's love. Each piece in our collection is designed to be a quiet companion on your journey of faith, a small symbol of a great truth.