Tono de Marca

Sophisticated, professional, and luxurious on its website; approachable, personal, witty, and trend-aware on social media, creating an aspirational yet accessible feel.

Valores de Marca

• •Craftsmanship & Quality
• •Authenticity & Transparency
• •Made in NYC
• •Sustainability
• •Modern Individuality

Mejores Prácticas

• •Always anchor the copy in core values like "handcrafted," "sustainable," "reclaimed," and "Made in NYC." These keywords are the foundation of the brand's identity.
• •Use sophisticated language on product pages and official communications ("meticulous," "bespoke," "authentic"). On social media, translate these concepts into a more personal and relatable voice, using behind-the-scenes content and humor to make the luxury feel accessible.
• •Emphasize the origin and journey of the materials, especially the "reclaimed diamonds." This narrative reinforces sustainability and adds emotional depth to the product.
• •Connect the jewelry to the energy, style, and authenticity of New York City. It’s a powerful differentiator that evokes a sense of place and attitude.
• •Frame the jewelry not just as an accessory but as a tool for self-expression. Use language that speaks to modern ideas of style, customization, and breaking tradition.

Percepción Social

Perceived as a high-quality, independent designer label for discerning customers who value artistry and ethical sourcing. On social media, it's seen as both a luxury brand and the relatable personal project of the designer, making it seem exclusive yet attainable. It has a community-oriented perception among local NYC customers and a strong, consistent, niche brand image controlled through its own channels.

Ejemplos de Copy

• •The Art of Defiance. The Soul of New York. Zanni NYC. Fine jewelry, handcrafted in our city with ethically sourced materials for the modern individual. Explore the collection.
• •More than gold and stone. Each Debris Ring is a story of reclamation and rebirth, meticulously handcrafted with reclaimed diamonds in our NYC studio. Wear something that means something. #ZanniNYC #CustomJewelry #MadeInNYC #SustainableLuxury
• •Uniquely yours, by design. The Zanni NYC Bespoke Debris Ring is a celebration of imperfection and individuality. We collaborate with you to set ethically sourced, reclaimed diamonds and gemstones into solid gold or sterling silver, creating a piece that is a true echo of your own story. No two are ever alike. Begin your bespoke journey.
• •Subject: From Our Hands to Yours: A New York Story. Don't just wear jewelry—wear a statement of craft and conscience. Discover the latest from Zanni NYC, where every piece is handmade with intent, precision, and sustainably sourced materials in the heart of the city.
• •Headline: Zanni NYC | Custom Fine Jewelry Description: Handmade in New York City. Shop unique engagement rings and bespoke pieces crafted with reclaimed diamonds and solid gold. Define your own luxury.