Brand Tone

Elegant, Artisanal, and Minimalist. Sophisticated and refined, direct and descriptive, professional yet personal, celebrating Mexican hands.

Brand Values

• •Artisanal Craftsmanship
• •National Pride
• •Quality and Durability
• •Uniqueness

Best Practices

• •Prioritize Visuals: Continue to lead with high-quality, minimalist photography. The products are the heroes. Ensure the copy is complementary and doesn't overpower the images.
• •Use an Elegant and Evocative Lexicon: Employ words like "sculpted," "artisanal," "timeless," "enduring," and "unique" to reinforce the brand's high-end positioning.
• •Always Highlight the Origin: Consistently mention that the products are "proudly made in Mexico" by "Mexican artisans" using "national marbles." This is a key differentiator and a core value.
• •Embrace Imperfection as a Mark of Authenticity: Frame "small imperfections" not as flaws, but as signatures of handmade craftsmanship, which makes every item special.
• •Keep it Concise and Refined: Avoid casual slang or overly promotional language. The tone should remain sophisticated and direct, mirroring the clean lines of the marble products themselves. Maintain a consistent voice across the website, product descriptions, and all social media channels.

Social Perception

A premium, design-oriented brand appealing to consumers interested in interior design, high-quality home goods, and supporting local Mexican artisans. Perceived as a creative workshop elevating natural Mexican resources into elegant, functional art for the home, positioning itself in a niche of luxury and timeless style.

Copy Examples

• •The soul of Mexico, carved in stone. Each vein in our Oaxaca marble tells a unique story. Discover a piece that is yours alone. #MadeInMexico #HechoAMano #ZankoHome
• •ZANKŌ: The Art of Marble. The Heart of Mexico. Explore our collection of handcrafted décor.
• •Sculpted by artisans from a single block of Guerrero marble, this piece is more than a vase; it's a statement. Its natural, cool-to-the-touch surface and unique grey veining bring timeless elegance to any space. As each piece is handmade, expect slight variations that make yours truly one-of-a-kind.
• •Bring Enduring Elegance Home. From our workshop to your home. ZANKŌ pieces are handcrafted by Mexican artisans from the finest national marble. Shop our collection of kitchen, bath, and décor.
• •We believe in the beauty of the authentic. At ZANKŌ, we partner with Mexican artisans to transform raw, natural marble into pieces of functional art. Our commitment is to honor the stone, the craft, and the home.