Brand Tone

aspirational, artistic, and authentic

Brand Values

• •Artistry & Craftsmanship
• •Authenticity
• •Luxury & Opulence
• •Timelessness & Heritage
• •Individuality & Boldness

Best Practices

• •Embrace Evocative Language: Use descriptive and sensory words that paint a picture of luxury, artistry, and the romanticism of the West (e.g., "allure," "bespoke," "heirloom," "spirited," "timeless").
• •Highlight Craftsmanship: Consistently mention the "handmade," "artisan," "couture," and "designer-led" aspects of the products to reinforce quality and exclusivity.
• •Maintain an Aspirational Feel: Position the brand as a premium choice for those who appreciate unique, high-quality, and statement pieces. Use confident and sophisticated language.
• •Connect with Authenticity and Heritage: Weave in the narrative of the Wild West, artistry, and creating pieces with lasting value. Emphasize the "story" behind the brand and its products.
• •Speak to the "Bold-Hearted": Use empowering language that resonates with individuals who are confident, adventurous, and appreciate unique self-expression.

Social Perception

a provider of high-quality, unique, and stylish Western-inspired wear, particularly their handmade cowboy hats. The brand is associated with luxury and artistry. Mentions in fashion contexts and by influencers suggest a perception of Zandria as a fashionable and desirable brand, especially for events or for making a statement. The made-to-order and custom nature of some items contributes to a perception of exclusivity.

Copy Examples

• •Headline: Unleash Your Inner Icon. Body: More than a hat, it's a Zandria. Handcrafted artistry for the fiercely original. Discover your heirloom. Target: General brand awareness, emphasizing uniqueness and artistry.
• •Headline: The West, Reimagined. Body: Zandria fuses timeless Western spirit with couture craftsmanship. Each stitch tells a story. What will yours be? Target: Emphasizing heritage and bespoke quality.
• •Headline: Beyond Trend. Beyond Compare. Body: Elevate your style with a Zandria original. Luxury, redefined through passion and authentic design. Shop the collection. Target: Highlighting luxury and enduring style.
• •Headline: For the Bold. For the Trailblazers. For You. Body: Zandria hats: Wearable art that speaks your language. Dare to be iconic. Target: Appealing to individuality and confidence.
• •Headline: Festival Season's Crowning Glory. Body: Make your statement. Zandria’s festival-ready hats are handcrafted to turn heads and capture the spirit of adventure. Find your unforgettable look. Target: Event-specific, focusing on style and standing out.