Brand Tone

Aspirational and Scientific

Brand Values

• •Nature
• •Performance
• •Trust

Best Practices

• •Lead with the benefit: Start with what the customer will gain from using the product.
• •Use empowering language: Employ active verbs and a confident tone to inspire customers.
• •Back claims with evidence: Reference the natural ingredients and their scientifically-backed benefits to build trust.
• •Maintain a clean and professional aesthetic: Visuals should be as high-quality and trustworthy as the products themselves.
• •Engage with the community: Foster a sense of community by sharing user-generated content and responding to customer feedback in a supportive and informative manner.

Social Perception

Effective and Reliable

Copy Examples

• •Silence the noise. Amplify your focus. With ZamnaMed, you're not just getting through the day, you're conquering it.
• •Your body is your temple. Your performance, our priority. Recover faster and train harder with the natural power of ZamnaMed.
• •True wellness is a balance of mind and body. Find your equilibrium with ZamnaMed's natural solutions for sleep, focus, and relief.
• •Don't just sleep. Recover. Wake up refreshed and ready for whatever comes your way with ZamnaMed's Rest formula.
• •We believe in the power of our products because we believe in the power of nature. Try ZamnaMed risk-free and feel the difference for yourself.