Brand Tone

Tech-Savvy & Modern, Value-Oriented, Global & Accessible, Reliable & Trustworthy (Aspired), Dynamic & Engaging (on Social Media), Aspirational (Slightly)

Brand Values

• •Accessibility & Reach
• •Value for Money
• •Quality & Authenticity
• •Customer Focus
• •Innovation
• •Expansion & Growth

Best Practices

• •Emphasize Value Clearly: Always integrate messaging about competitive pricing, deals, or value-added services like fast/free shipping when appropriate.
• •Target Regionally: When targeting specific regions (like East Africa), incorporate local understanding or direct messaging if possible, as seen in their news features.
• •Build Trust Through Clarity: Be transparent about product authenticity, warranty (if applicable), and delivery expectations to reinforce reliability.
• •Highlight Customer Service: Address customer service prominently in communications.
• •Use High-Quality Visuals: Use compelling visuals and videos on social media to showcase products.

Social Perception

Emerging E-commerce Player, Provider of Modern Tech, Convenient Option, Mixed Trust Signals, International Retailer

Copy Examples

• •Power in every pixel, elegance in every curve.
• •Unbeatable deals on the latest tech. Shop now and save!
• •Fast worldwide shipping to your doorstep. Get your gadgets today!
• •Genuine electronics from trusted brands. Quality guaranteed.
• •Your customer-first approach is our motto!